The goal of marketing is simple — to gain customers. All efforts to increase awareness, build credibility, and acquire leads must ultimately result in a person using or purchasing your product or service. But gaining a customer, especially a new one, can be a difficult task. It's not easy to convince people to part with their money, and it's especially difficult to do so over the internet. However, if you want your business to grow, that is one skill you need to master. Without a solid customer acquisition strategy, your business will stagnate and eventually lose out to competitors. Here's what you can do to make sure this doesn't happen:
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This is the easiest and quickest way to get more customers for your business. By offering current customers certain benefits for making others use your service, you can easily on-board more customers with minimum effort. Uber, Ola, and Hike messenger managed to get so many customers in a short period of time by offering monetary benefits to their existing customers if they could get their contacts on the app. And since the referral came from someone they trusted, these people were more likely to use the service than someone who was contacted through conventional marketing channels.
Focus on long tail keywords
The importance of SEO in driving traffic to a website needs no further explanation; far too much has already been said about it. But, not all marketers realise the importance of SEO in customer acquisition. Long tail keywords – highly specific multi-word phrases relevant to whatever you are selling — play an important role in gaining new customers. When a person types such a phrase into a search engine, they are well along the way into the buyer's journey; they are aware that such a product or service exists and they're looking for ways they can get it. It also helps that long tail keywords are far easier to rank as compared to generic keywords which are typically one or two words long.
Selling to people is the surest way to not get customers. With millions of brands running riot when it comes to advertising and marketing, internet users are understandably tired of being told to buy things. If you don't want your business to face this pitfall, educate and help your customers instead of selling to them. Offer beginner guides, e-books, or helpful tools to visitors so that they begin to view your business as a trustworthy and credible source of information. Once you've established this trust among people, it's far easier to convert them into paying customers. Offering free trials can do wonders for convincing leads who are on the fence about using your service.
Focused content marketing
A universal solution to every marketing problem, content marketing can also be used to drive sales. But this technique requires slightly more work than usual. You need to first identify your potential customer audience and understand their problems. The next step is to inform them how you can solve said problems and why you are better than all your competitors. The content that you offer can vary; images, videos, infographics, and blog posts can all be used to increase sales.
Online forums offer marketers to find people with a specific set of problems and address them directly without seeming too invasive. Popular Q&A sites like Quora and Yahoo Answers, and other community-based platforms like Reddit are chock-full of people asking for solutions to their problems. Marketers can scour these sites for people who would benefit from their product or service and inform them of its existence. But you should genuinely attempt to help them while following this method; simply plugging your product or service will only serve to irritate people and may even result in your account getting banned from the site.
Implement these suggestions and you'll see your surely see an increase in your customer acquisition rate. But, as is always the case in digital marketing, it may take a while before you start seeing results. So keep it at until you do.
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