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3 surprising ways you’ll benefit from building an online course

Munira Rangwala
21st Mar 2017
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Have you been thinking about putting your expertise in a particular subject to good use by educating others and spreading your knowledge? If so, building an online course is the best way to do it. It might seem difficult to translate in-person teaching philosophies to an online medium in the beginning, but you'll profit greatly in the long run. Gaining monetary compensation for all your hard work is just a starter. There are other surprising ways in which you'll benefit from building an online course. Here's how.

Image : shutterstock

Image : shutterstock

You'll master your topic like never before

The most foolproof way to keep gaining knowledge in your field of choice and to eventually master it is by imparting your teachings to others. This will help you cement certain concepts in your mind and synthesise what you've learnt so far. When you research different ways to express your wealth of information in your own words, you build a deeper understanding of your topic. However, the one thing to keep in mind while building an online course is that you are catering to beginners and therefore shouldn't pour out all your knowledge in one go. If you do this, you will lose touch with your newbie students, to whom all the advanced teachings will be of no use.

You'll know your market position

Creating a course requires a dedicated amount of time and energy. It is imperative to lay down a solid foundation even before you commence with your first lesson. Getting your fundamentals right includes finding your target audience who are hungry learners, developing a unique approach for your planned course, conveying what your course is going to be about, and so much more. This way, when you put in considerable time defining your position in the market, you'll be able to meet the demands of your target audience and create a unique selling point (USP) for your course. Putting in the effort of researching and creating your course will also help you stay well ahead in your marketing efforts.

You'll build devoted customers

When you empower someone with information they had no knowledge about initially, you give them a chance to do something they've never done before. This can include simple joys of life like easing their workload or enabling them to work more efficiently. You'll gradually discover that adult learners become faithful customers. Building an online course is a great way to build your brand image and establish yourself as someone who knows what they are talking about. Education transforms people's lives and if you've changed someone's life for the better even in the slightest way, they'll always remember you. This will come in handy for when you introduce more courses in the future as you'll have to simply expand your target audience instead of building one from scratch.

If you've been contemplating building an online course, hopefully the above-mentioned points should push you in the right direction. Monetary benefits aside, it's always good to gain more knowledge and share your teachings with others as it helps you grow as a person.

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