Ladies of Harley all set for first ride with close to 50 women riders from across India

By Think Change India|26th May 2017
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The Indian chapter of Ladies of Harley (LOH) will be taking its first official ride to Dandeli, Karnataka today. Nearly 50 women from places as far as Pune and Ahmedabad will be participating in the event that takes place from May 26–28.

The event, which is expected to be full of activities and workshops, is going to be the first official ride for LOH since its launch in February 2017. Talking about the ride, Director of LOH, Sunita Kunjeer told NDTV,

"Whether you ride solo or as a passenger, LOH is committed to promoting participation of women in the world of Harley-Davidson and motorcycling at large. While the members have met at several other platforms, we're excited about the first official ride and look forward to new friendships and some great memories."
Image: NDTV

To keep the drivers hooked and to reward their passion, Harley Davidson's Passport to Freedom will also be taking place. It is an interactive programme designed to encourage bikers to ride better and more confidently by introducing them to techniques they are not aware of.

What is promising is that the LOH chapter doesn't just break gender stereotypes but age constraints as well. For instance, Sunita is a 40-year-old woman who has two teenage kids. Pallavi Singh, director of marketing for Harley-Davidson India, told The Times of India,

"Women riders are a fast-expanding group in the motorcycle community. As a rider myself, I feel thrilled that LOH is embarking on its first journey as a chapter. It is exciting to know that an increasing number of women are breaking stereotypes and hitting the open roads on their motorcycles."

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