6 tools for success in the digital worldMathew J Maniyamkott
Although it was once possible to promote your brand entirely on your own, in this time of cut-throat competition, there are a lot of tools one can use to better the company’s prospects. It is not a choice anymore as your competitors might be using them too. Online tools are an essential part of branding, covering the entire spectrum from content scheduling, workflow, and creating wireframes to achieving short- and long-term goals.
You cannot achieve much with a ‘manual’ strategy on social platforms. No matter how good a digital marketer you are, there are tools you need to use to achieve success and traction. The right tools will enable you to drive targeted traffic and customers to your online store.
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Let us see some of the tools you can use to achieve rapid success in the digital world:
One of the most popular tools for social media management, Hootsuite enables you to post, monitor, and grow your brand on a number of social media platforms. There is a lot of content generated on social media platforms and the range of features that Hootsuite has will amaze you. When you are on the internet, it is imperative that you pick two–three platforms where you want to be available extensively. It becomes difficult to manage after a certain number and this is where Hootsuite becomes a saviour.
BuzzSumo is many marketers’ go-to tool for content and competition research. You can also find influencers from any industry. When you want to find the journalists on Twitter, this is the tool you go to. BuzzSumo also has a feature called ‘Alerts’ where you can create a list of things like brand names, product names, journalists, competitors, etc. and you receive daily emails if there are any mentions. On a particular site, you can find the most shared content on any topic.
Why Fiverr? When you are starting out, you have budgetary constraints, and Fiverr gives you access to experts in the following areas, among others: logo design, Twitter marketing, ad space on blogs, copywriting, FB ads, to quote a few. The prices start from $5. One thing you have to be careful about is making sure that the people you hire are good at what they do.
One of the most popular tools for building and publishing landing pages, you can use Unbounce’s templates to build landing pages that bring in conversion. It sends traffic to a promotion-specific landing page to increase conversions. Your marketing campaigns will benefit from increased performance. It is easy to create a landing page with Unbounce within an hour.
Canva is a tool you can use to create unique images to share on your blog or any social media channel. You can create a variety of content that gets easily shared. Canva offers different types of content from pre-sized social media image, header templates to marketing materials, invitations, presentation, ads, etc. Canva also offers the drag-and-drop functionality. You can make easy-to-discover image elements.
CJ is one of the most popular choices for advertisers to look for their product to be published and for publishers to get their product picked up by someone. It has a huge network of bloggers. It is easy to use, and you can start exploring the dashboard after signing up.
Digital tools help you perfect your branding right from conceptualisation to implementation. These tools can and should be used at various stages of your business. You don’t have to break the bank to use these tools for your clients or for your startup. There are always free versions with limited functionality that can still work wonders for your digital journey.