Wouldn't be unassuming to state that developing a rapport with someone via online medium is a lot more difficult than in person, given that it's easier to gauge a person's body language and facial expressions. But communication skills, especially over emails, is an integral factor in hiring for many companies, as every employee becomes a frontman of the company when dealing with clients. How you write your subject line and draft the email informs the receiver a lot about you. Since most people just dedicate an email a passing glimpse, it is essential that you concisely pack the information and aren't at the receiving end of a snap judgment.
Here's how you can build up your credibility with strangers over email.
If you want to cultivate relations with strangers over email, you need to be sincere in your communications. When you are honest in your communication, you'll automatically catch the attention of the receiver. Keep the email professional but don't forget to add a personal touch in it as this will add personality to your email.
Since the recipient doesn't have a physical interaction with you, treat your email as a physical extension of yourself. Avoid incorporating irrelevant content and the use of jarring and blurry graphics. Also, use a legible font to not strain your recipient eyesight.
You have a very fixed timeframe to capture your reader's attention, therefore you need to be at your charming best while writing an email to a stranger. If you're a company trying to sell a product or service to a prospective customer, remember there are thousands of others like you vying for the attention of your target audience. You should therefore strive to tell a story through your email to distinguish yourself from your competition. Always use first person and entertain your subscribers if you want to capture their interest.
Nobody said it would be easy to build a rapport with a stranger over email. However, with the help of the above mentioned tips, you'll be successful at building trust and credibility with complete strangers.