Due to urbanisation, awareness and increase in pet humanisation, there has been a growth in the Indian pet care industry over the past few years.
According to Binoy Sahee, India International Pet Trade Fair (IIPTF) Director, India will be major exporter of pet related products and services in the coming years. More and more urban residents are expected to have pets in the near future. Pet owners are particular about how their pets look, and grooming products are well accepted in India now.
According to the recently published India Pet Food Market Forecast and Opportunities, 2019; the pet care and food market in India is projected to cross $270 million by 2019.In such a scenario, a number of startups are exploring the opportunity to help pet owners by providing greater facilities for their pets.
Started in 2015 by Balaji Ramesh, this startup provides services like grooming, boarding, and pet meals. This Bengaluru-based startup has raised an undisclosed funding amount from Exfinity Ventures Chairman V. Balakrishnan, and Norwest Venture partners Executive Director Mohan Kumar, among others.
Delhi-based Home4pet is a one-stop online platform for every pet products and services. Founded in 2016 by Rajeev Talwar, Avtar Singh Virk, and Vinod Agarwal,the platform provides products and services that include pet food, toys, clothes, bedding, accessories, vets (allopathic and homeopathic), pet lab, pet boarding and lodging, pet taxi, pet ambulance, pet burial services, pet trainers, pet insurance, etc. It also has an online data bank to keep track of vaccinations for pets.
Gurugram-based PetSutra leverages technology to provide information to pet owners, connecting them with service providers, and catering to their requirements through its own, or other brands in the categories of treats, toys, and accessories. It also has a mobile application which has features like adoption, pet care, pet dates, etc. PetSutra founded by Amol Sharma and Akshay Kanitkar has raised Rs95 lakh as seed investment from angel investors from across the world.
Founded by Rana Atheya in 2007 in Gurugram, this company claims to have delivered over 700,000 pet products across the country till 2015. Backed by Ratan Tata among others, DogSpot started e-commerce part of its business in 2011. Besides enabling transactions, it also promotes pet-centric content and events. DogSpot was seed funded by Vikas Saxena, Global CEO of Nimbuzz, Vaibhav Gadodia, and others. It claims to have $1 million in annual revenue now.
Launched in 2016, Delhi-based CollarFolk helps customers plan and book holidays ‑ with pets. It generates revenue from “off-the-shelf bookings” in the form of TAC from resorts/homestays, and service fees from Bespoke Holidays where they plan itineraries for customers looking for specific experiences. According to its founder Rukmini Vaish, in the little over three months since it went live, the company had clocked Rs 10 lakh in GMV.
Resorts have popped up around metro cities for pets too. Topdog Luxury Pet Resorts in Gurugram offers overnight stays, daycare, training and behaviour correction, agility and confidence building, relaxation areas, vet services, grooming and a pet store. Another such player is Peppy Paws, a premier resort for dogs in Mundhwa, on the outskirts of Pune. Peppy Paws also provides these services along with a pet café and a swimming pool.