Daily grocery delivery startup, Milkbasket, on Wednesday announced the launch of Voice Buying. Through this, grocery buyers in India can place their orders using voice commands only. The service can be used on Google Assistant and will soon be available on Amazon Alexa.
The Gurugram-based startup was founded in 2015, by Anant Goel, Ashish Goel, Anurag Jain, and Yatish Talvadia. It started by catering to the unique Indian habit of getting fresh milk delivered at home every morning and has today grown to become a popular grocery delivery platform in Gurugram.
Designed to be a convenient service, MilkBasket claims to fulfil orders received from its customers on a wide selection of grocery products before midnight and get these delivered to their doorstep before 7am every day.
Starting with milk and breakfast products, Milkbasket now focusses on complete delivery. The team claims to touch over 40,000 households across over 180 communities in Gurugram.
Anant Goel said, “Milkbasket is synonymous with grocery and convenience for our customers, and the introduction of voice buying further elevates their experience. This is the year of reinvention for us, and we are proud to introduce the next-gen buying experience in India.”
"Consumer tech is evolving and voice assistance is gaining popularity with the advent of Amazon Alexa and Google Assistant. Milkbasket’s ‘Voice Buying’ aims to work seamlessly with both and the user receives an incomparable experience, with order time reduced by over 50 percent," he added.
Ashish Goel, Co-founder, and CTO said, “Technology is the backbone of Milkbasket, and over the years we have introduced many innovations, such as no checkout, one tap buying, among others, that have helped us in making the user’s journey more convenient than before. Voice buying is one of our best offerings till date, that makes the user journey seamless.”
Voice buying will help even those users who aren’t as mobile savvy, as there is no need to unlock their phones or type at all. Also, most senior citizens and the visually impaired are left out of the buying ecosystem because all apps are made visual-first instead of consumer-first. With Voice Buying, a user just needs to command Google to place their orders.
Recently, Milkbasket had raised its Series A funding of $7 Million from Kalaari Capital and BeeNext which it has marked for bringing logistical efficiencies and last mile delivery experiences.