“It’s a miracle that curiosity survives formal education,” Albert Einstein once famously said.
For years, we have had widespread discussions and debates around the glaring gaps in the formal education system, which as Nobel Laureate Einstein observed, is infamous for its inability to effectively engage students’ attention.
Then came the internet, which brought with it a more connected world. Soon, we had edtech startups, which leveraged technology, believed to be one of the greatest levellers of our time, to address at least some of these challenges.
From supplementing classroom-based education with interactive, personalised, and creative content, to literally breaking down barriers such as distance and connectivity, edtech startups have transformed the way students and teachers engage in the learning process.
One such company that has been making innovative inroads in this space is Extramarks. “Since 2009, Extramarks has been working to make education accessible, uniform, personalised and student-centric for all segments of learners, including pre-schoolers, K-12 students and competitive exam aspirants. In fact, Extramarks is the only edtech provider in India that caters to all subjects across boards for K-12 students”, says Atul Kulshrestha, Chairman & Managing Director, Extramarks.
At present, Extramarks caters to over 9 million students across India, Singapore, Indonesia, UAE and South Africa. In India itself, Extramarks has partnered with 8,000 schools that are benefitting from its Total Learning solution. With a view to expand its reach even more, and bring more students under its umbrella, the company is kicking off a unique campaign, which focusses on the Extramarks pedagogy of demystifying complex concepts. The Extramarks belief is simple – if you understand it, there is no need to memorise it.
Through the ‘Extramarks Hai Toh Funda Clear Hai’ campaign, they want to build awareness around how their solutions and educational tools simplify the learning process and make it much more engaging for all age groups. More importantly, this campaign also addresses the burden that education systems have always carried: of scoring more even if the learner has not understood the fundamental concepts of the subject.
“Extramarks experts spend a considerable amount of time developing innovative learning content, which makes even the most complex concept easy to understand. This is achieved through a combination of visual aids and great storyboarding. In Extramarks’ lessons, all topics, whether they are from Physics, Maths, or History – come alive in front of students and make a permanent impression on them, completely eliminating the need for rote learning. Our latest campaign gives voice to this thought,” says the company’s Chairman and MD.
Today, Extramarks has a committed team of 2,500+ experts working to create the best technology integrated and child-friendly learning solutions. That their vision is achieving success can be gauged by the fact that their Learning App has already crossed 2.5 million downloads in a span of a mere six months since its launch.
Call 1800-102-5301 for free Home Demo or Download Extramarks – The Learning App