Paytm Mall crosses 1 million orders a day during pre-festive sale

Paytm Mall's hits 1 million milestone ahead of the big festive season sale that will see top ecommerce players go neck and neck to attract more online customers.

Paytm Mall, run by Paytm E-commerce Private Limited, on Friday announced that it had crossed the 1-million-orders-a-day milestone during the ongoing pre-festive sale. The company also announced that it had entered into a strategic partnership with Apple for availability of the entire range of iPhones, including the latest iPhone Xs and Xs Max, on its platform.

The development comes ahead of the imminent onset of the festive season sale starting next month, where top ecommerce players like Flipkart, Amazon, and Paytm will jostle to attract more online customers.

While Flipkart’s The Big Billion Days will run for five days starting October 10 till October 14, Amazon has extended its Great Indian Festival sale to six days, starting October 10. The stake is so high that, according to one media report, ecommerce firms, led by Amazon and Flipkart, are expected to collectively spend ₹ 400 crore on advertising to promote their sale events, a 10 percent increase over last year.

According top consulting firm RedSeer, about 20 million people are expected to shop on various ecommerce platforms during the festive sale in October. That will generate total sales of $3 billion for these companies.

Milestone moment

Paytm in a statement said that to thank customers for their support and trust, Paytm Mall’s senior management deliver the iPhone Xs and the iPhone Xs Max to select buyers across Delhi-NCR, Mumbai, and Bengaluru on September 28.

Amit Sinha, COO, Paytm Mall, said, “This is an important milestone for us that makes us more confident for the journey ahead while we aim to scale newer heights. We are excited to have partnered with Apple to launch their new range of iPhone Xs and Xs Max on our platform. Our team is geared up to personally meet our iPhone customers and thank them for investing their trust in our services and choosing our platform for their purchase. We will continue to invest our efforts in expanding our product offerings and services to serve our consumers better.”