Growth hacking is here to stay and growth hackers are in major demand in today’s heavily competitive market.
Growth hacking or growth marketing is the non-traditional approach to increase the growth rate and market adoption of your product/service. It involves experimenting with different ideas and administering or focusing on the ones that are most scalable.
Sean Ellis, the person who coined the term ‘growth hacking’ states, ‘A growth hacker is a person whose true north is growth’. A growth hacker’s primary job entails examining how everything is going to impact the growth of a company.
Here’s your exclusive guide to successful growth hacking:
What kind of skills do you need under your sleeve to become a growth hacker? Essentially, a growth hacker is a marketer with creative ideas, analytical skills, and a bit of a coding knowledge.
Similar to a digital marketer, a growth hacker must be a pro in social networking, blog writing, content, UI/UX, viral marketing, SEO, research, and analytics.
The primary difference between growth hacking and digital marketing lies in the fact that digital marketing is focused on brand and positioning of the organisation, while growth hacking involves the process of rapid prototyping and testing of different tactics/ideas.
The secret weapon of growth hacking is plain and easy: be a rule breaker working on ad-hoc experiments with a hypothesis and great potential. Growth hacking is all about having the right mindset of growth and doesn’t come with a set list of rules. The job demands you to think outside the box and unleashes your creativity. Hence, we say that growth hacking is all about one’s mindset.
Every idea/strategy must be driven by the three growth hacking commandments mentioned below -
Once you figure out these three things, you can laser focus your target. With tools like Xtensio, you can carefully figure out your potential customer persona.
Knowing exactly who your customer is the catalyst, creating personas is very important and that will determine the fate of your efforts as a growth hacker. Persona creation is the crucial part and has to be done carefully; it is the base of your marketing efforts. Most of the startups fail these days because they fail to figure out their potential customers and simply target their marketing efforts towards the unnecessary crowd.
The AAARRR model is a growth hacking model that is defined as a customer behaviour metric blueprint that allows you to monitor your customer journey and growth. This, in turn, enables you to optimise your company’s growth. The model is not only meant for growth hackers but can be applicable for marketers as well. Growth hackers are responsible for all these six stages in the AAARRR growth funnel. These stages include:
To be a growth hacker, you need to be mindful, creative, and smart. It’s crucial to know some growth sauce, tools, and secrets for an exponential growth in a faster and better manner.
Here are a couple of hacks you can employ:
Find out the publications and websites that accept guest articles with these simple searches,
“Your keyword” + Guest post
“Your keyword” + Contribute
“Your keyword” + Submit
“Your keyword” + Write for us
The main goal of a growth hacker is to lower the cost per acquisition as much as possible. Instead of using paid ads, explore the endless sea of free tools in every dimension of your job title. Buzzsumo, Hotjar, SEOprofiler, CrowdTangle, and Snip.ly, SimilarWeb, Clicktotweet, CrazyEgg, Qualaroo, Typeform, etc
Like mentioned before, a good growth hacker’s advantage is knowing at least one programming language so they can automate most of the boring tasks and do some data analysis and research. Python is heavily used in such cases and is well recommended to know. This will ease the work for growth hackers and helps them with the data they want for better decision making.
Growth hacking is here to stay and growth hackers are in major demand in today’s heavily competitive market. Startups usually have minimum funding and resources, and they all will be in need of an exponential growth that cannot be accomplished with usual online marketing strategies and hence every startup nowadays will look out for growth hackers.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)