Power2SME co-founder Narayan on building a B2B marketplace for the India

We continue with our discussion on building for India in the #INSIGHTSpodcast Series and in this episode, we focus on selling to manufacturing SMEs. To talk about this important topic, We have Narayan, Co-founder of Power2SME, a "buying club" for SMEs. Narayan is a serial entrepreneur and before starting Power2SMe, he was the founder and CEO of Denave, India's largest technology powered sales enabling services company.

On this podcast, we discuss building a B2B marketplace for the Indian Industry:

Identifying a value proposition that can scale

Importance of aligning with the interests of all players in the ecosystem

Building out the marketplace

• Building out a marketplace for large sellers and small buyers
• How is the market structured, and the quality of supply in India
• Onboarding small unorganized players onto an organized marketplace

Working capital for SMEs

• Challenges with getting credit for SMEs
• Why is working capital a big issue for SMEs? Potential for innovation
• Taking on risk with NBFCs to enable credit for SMEs
• The ILFS, liquidity crunch and how the credit system operates

Lessons learnt from running a startup

• The ups and downs of running a startup - dealing with market effects
• Effects of policy and regulation on business and SME
• Diversification of portfolio of customers and lenders
• Advice for startup founders - the importance of building a strong leadership and mentorship network

Anand Daniel is a seed/early stage venture investor with Accel Partners.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)