Vidooly raises Series C funding of Rs 15.08 Cr from Alibaba and Times Internet

Launched in November 2014, Noida-based Vidooly provides an online video intelligence software platform that allows companies to drive more engagement for their video content. 

Video intelligence startup Vidooly has raised Series C funding of Rs 15.08 crore as part of its Series C funding from Alibaba (Netherlands) BV and existing investor Times Internet, according to its filings with the Ministry of Corporate Affairs. Alibaba has put in Rs 14.3 crore while the remaining Rs 71 lakh came from Times Internet.

YourStory has reached out to Vidooly for a confirmation but was yet to hear back until the time of publishing this story.

In Septemeber 2018, the Noida-headquartred video intelligence startup entered the $100 billion online gaming and e-sports market with its new product, “eSports Analytics”. The new offering aims to be a one-stop platform for definitive market intelligence on online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers.

In the initial rollout, Vidooly launched the product across 150 million+ users on these two leading gaming platforms, namely Amazon’s Twitch and Microsoft’s Mixer. The platform is a one-stop destination for brands and companies who are looking to advertise on these platforms. Currently, brands lack a unified platform to measure ad effectiveness and gaming companies have no insights on user engagement across online streaming platforms. Vidooly tracks over 100,000 Twitch accounts and 50,000 Mixer accounts that collectively generate over 5 billion monthly views.

Launched in November 2014, Vidooly’s online video intelligence software platform allows content creators, brands, multi-channel networks, agencies, and media companies to drive more engagement to their video content. Vidooly's audience and content insights empower video teams to optimise their media buy at scale, refine their content, distribution, and optimisation strategy, and find and partner with influencers as well. Some of the Vidooly's clients are TVF, OML, Fine Brothers, VideoGyan, GroupM, Mindshare, Thoughtful Media, WebTV Asia, etc.

In 2014, Vidooly was a part of the accelerator programme run by the Times Internet-backed startup incubator TLabs. It had earlier raised Series A funding of of $1.4 million (Rs 8.9 crore) from GVFL and Times Internet in May 2017.