Dabur Red Toothpaste presents Arth - A Culture Fest: a three-day immersive feast for the eyes, mind and soul

As India powers her way through the 21st century going from strength to strength in science, technology, development, and entrepreneurship, it sometime pays to look back at where it all began. To say that India’s historic contribution to the development of global culture – be it in the spaces of theater, music, dance, handicrafts, discourse, and literature – has been great, would still be an understatement. And sometimes, it helps to revisit our living past so that we can make even great strides into the future.

Dabur Red Toothpaste presents Arth - A Culture Fest aims to be that definitive platform that celebrates literature, culture, society, music, traditions, history and art. This festival will bring together art and culture enthusiasts to learn and celebrate our country’s rich heritage. Whether it is panel discussions by the country’s most C respected scholars, intellectuals, journalists, authors and Members of Parliament; performances and discourses by performers, artists; or workshops by traditional artisans, there’s something for everyone.

A cultural feast for the eyes, palate and soul

The range of activities and workshops will cover everything from traditional art workshops to traditional martial arts. The festival will also showcase of the rich arts and crafts of the country – Patua, Phad, Cherial, Madhubani, Pattachitra, Chittara, Warli, Kalamkari, masks and bamboo crafts of North East India through live workshops and master classes. You can also shop for these crafts at a special flea market.

There are also specially curated workshops for children that will both educate and inculcate in them an understanding and appreciation of our traditions.

No discussion about India’s tradition of course, would be complete without mentioning its cuisine. Dabur Red Toothpaste presents Arth - A Culture Fest will serve up over 30 food experiences that represent the length and breadth of the country. 

Whom can you spot?

The festival will feature over 100 speakers, more than 25 performances, and a special children’s section. Here’s a sneak peek- Amish Tripathi, Arnab Goswami, Smriti Irani and so many more are making their way there.  

Among the prominent names from India who will be speaking at the festival are Union Minister Smriti Irani, Arnab Goswami, Raveena Tandon, Bibek Debroy, Ashwin Sanghi, Amish Tripathi, Sonal Mansingh, Makarand Paranjpe, Mohandas Pai, Pavan K Varma, Gaur Gopal Das, Subhash Chandra, Ricky Kej, Sanjeev Sanyal, Syed Salman Chisty, Governor Tathagata Roy, Vivek Agnihotri, Swapan Dasgupta and others.

The global delegates include Domenic DiGiovanni (Homeland Security Department of USA); Tess Davis (Antiquities Coalition); Imam Tawhidi from Australia, Shimon Lev from Israel, Hasan Kerim Guc from Turkey.

The academics and scholars at the festival will include Vishwa Adluri, Vamsee Juluri, Subhash Kak, Prasenjit Basu, Lord Meghnad Desai, Carl W. Ernst, Lavanya Vemsani, Koenraad Elst, Rajiv Malhotra and David Frawley.

Each day will end with performances by artists including Bombay Jayashree, Pandit Vishwa Mohan Bhatt, Teejan Bai, Bombay Bairag, Gautam Das Baul, shahi qawwals of Ajmer Sharif, a Northeast percussion ensemble, Manipuri raas leela, gotipua from Odisha, puppetry from Kerala and Bengal and the manganiyars of Rajasthan. Find the entire schedule for the festival here.

Dabur Red Toothpaste presents Arth - A Culture Fest will be held in Delhi from February 8-10 at the IGNCA. To be a part of the festival, register for free here.