Zomato launches experience centre for delivery partners

Gurugram-based foodtech unicorn Zomato launched its first experience centre in Bengaluru on Monday. The experience centre, which will provide sourcing to on-boarding experience to its delivery partners, will be managed by Bengaluru-based BetterPlace.

The experience centre is expected to on-board around 200 delivery executives each day. BetterPlace, a technology platform dedicated to manage life cycle of blue collar workforce, will be responsible for educating and getting the executives ready for the job.

Mohit Kumar, COO of Food Delivery at Zomato, said in a press release:

"We firmly believe that our delivery fleet is the backbone of Zomato's online ordering business, and our partnership with BetterPlace is a factor of our core beliefs. With the experience centre in picture, we expect to not only enable our delivery partners to benefit heavily from it, but also hope to see an improvement in end user experience."

Executives will be on-boarded and trained to use the Zomato app, and will be given soft skills training by BetterPlace.

According to the company, Zomato carries a million deliveries each day. The team claims that this translates to 4.4 million kilometers.

Interestingly, Zomato has partnered with Zoomcar's PEDL, Yulu, TNT, Mobycy and e-HIRAN to introduce electric and mechanical bicycles as a part of its last mile delivery fleet.

The deliveries through cycles will be allotted for short distance deliveries up to the distance of 2.5 km.

The foodtech company had previously said that it already had over 5,000 cyclists across 12 cities in the country.

Zomato recently raised $40 million from US-based Glade Brook. According to reports, this was a part of a larger $1 billion funding that Zomato was raising from Ant Financials and other new investors.

The company had raised another $210 million from a round led by Ant Financials in October 2018.