[The Turning Point] How Locus found its roots from the infamous 2014 Uber Delhi incident
Nishith Rastogi was working with Amazon India in Bengaluru before starting Locus. Here, he was working on AWS’ machine learning and credit card fraud. During his stay at the startup capital of India, Nishith’s sister planned to visit him, and she was supposed to arrive late in the night. It was 2014, the time when the infamous Uber Delhi incident took place.
Speaking to YourStory, Nishith, Co-founder and CEO of Locus.sh, says, “An irrational fear gripped me as I was extremely worried about her safety. I kept calling her every 10 minutes to check on her.”
At the time, Nishith and Geet Garg, now CTO of Locus.sh, were building Pinchat, a platform dedicated to build communities.
Keeping the safety issue in mind, the duo initially built RideSafe, a real-time route deviation detection application for women’s safety. The duo was pleasantly surprised when foodtech startups adopted RideSafe to track the delivery fleets in early 2015.
Delving a little deeper, they realised a massive opportunity in unifying logistics with automation. And this led them to start Locus.
The objective was simple - to automate and optimise logistics operations with technological solutions of scale and reliability. Being the unorganised market that it is, the common and obvious challenges for companies in the space were scheduling, managing, and tracking the operations.
“The technology that existed was not up to the mark. With Locus, we wanted to offer end-to-end logistics automation and minimise human intervention at every mile of the supply chain.”
Locus users get a suite that comprises of propriety route deviation engine, order dispatch automation, field user app, route optimisations, scheduling, tracking for end-customer, consulting services, and predictive analytics.
Started in May 2015 by BITS Pilani alumni and ex-Amazon employees Nishith and Geet Garg, Locus has today evolved into a holistic B2B enterprise platform. Nishith says the company wants to reduce the element of human decision making in the moving of a package from point A to point B.
Locus optimises logistics operations for enterprises across sectors to improve efficiencies, resulting in higher profitability. It is a decision-making engine that uses deep learning and proprietary algorithms to provide intelligent route optimisation, real-time tracking, insights and analytics, fleet optimisation, efficient warehouse management, vehicle allocation and utilisation, intuitive 3D packing, and measurement of packages.
Some of its prominent clients in the Indian market include Delhivery, Urban Ladder, Quikr, and Lenskart.
In May this year, Locus secured $22 million in its Series B round of funding, led by Falcon Edge Capital and Tiger Global Management, and also saw participation from existing investors Exfinity Venture Partners and Blume Ventures.
The deal took the valuation of the company to nearly $100 million, and the total funding amount added up to $28 million. Nishith says the startup will soon touch $10 million in annual recurring revenue.
(Edited by Megha Reddy)