Here's why Mukesh Ambani is excited about offline-to-online commerce (and other top stories of the day)

Last year, Reliance Industries’ Chairman Mukesh Ambani talked about a ‘new commerce’ venture that aims to "completely transform the unorganised retail market", which accounts for 90 percent of India's retail industry.

9th Jan 2020
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The Indian retail sector has changed tremendously in the last few years with technological advancements, and new players like ecommerce majors Amazon and Walmart-owned Flipkart entering the sector.


Then, last year, Reliance Industries’ Chairman Mukesh Ambani talked about a ‘new commerce’ venture that aims to "completely transform the unorganised retail market", which accounts for 90 percent of India's retail industry.


Delivering on this promise, Reliance launched JioMart, operated by the retail arm of the conglomerate last week. With JioMart, Reliance is exploring the online-to-offline (O2O) model by creating a system to entice consumers within a digital environment to make purchases of goods and services both from physical businesses or in an online setup.


With the tagline “Desh Ki Nayi Dukaan”, the platform will offer a portfolio of over 50,000 grocery products along with free home delivery against no minimum order value, no questions asked returns, and express delivery facilities. 


So, the question remains, why is Reliance keen on getting on the ecommerce bandwagon with its new model? Read our in-depth analysis to know more.


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