Festive season and India's MSMEs; Future of everything post-COVID-19

Hello,

Hope you all had a happy and prosperous Diwali! 

The festive season couldn't have come at a better time as India strives to turn its economy around and become an Aatmanirbhar Bharat. This is especially true for the country's MSME sector, which has been one of the worst affected because of the disruption caused by the coronavirus pandemic.

American Express, the New York City headquartered financial services corporation, is another entity which is navigating the restrictions caused by the pandemic. In a conversation with YourStory, AmEx India CEO Manoj Adlakha reveals how the company is rethinking its strategy and is hoping to capture the paradigm shift in consumer behaviour as more and more people turn to ecommerce.

The festival of lights also shone upon the Indian startup ecosystem. Zerodha Co-founders Nikhil and Nithin Kamath debuted on the Forbes India Rich List 2020 as the discount brokerage startup saw record account openings during the lockdown. The list underlined the growth in the digital and health sectors that we have seen in the last few months as businesses which pivoted to online models stayed afloat.

We, at YourStory, hope you all had a splendid Diwali and wish you joyful times ahead.

Cheers,

Team YourStory

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