Meet Mensa Brands, one of Asia’s fastest and India's 37th unicorn of 2021

The direct-to-consumer (D2C) house of brands startup Mensa Brands raised Series B funding of $135 million at a valuation of over a billion dollars. So far, Mensa has raised a total of over $300 million in equity and debt.
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The direct-to-consumer (D2C) house of brands startup Mensa Brands raised Series B funding of $135 million at a valuation of over a billion dollars. So far, Mensa Brands has raised a total of over $300 million in equity and debt. 

Mensa is now one of the fastest unicorns in Asia, after attaining the status within six months of its inception.

The startup was launched in May 2021 by Ananth Narayanan with a vision to partner and invest in digital-first brands across fashion and apparel, home and garden, beauty and personal care, and food and scale them exponentially.

The new unicorn — 37th during 2021 — works closely with founding teams to accelerate growth on marketplaces through the brand's websites and global platforms by using a combination of initiatives across product, pricing, marketing, distribution, and brand building with a technology platform at the core.

The latest investment round was led by Alpha Wave Ventures | Falcon Edge Capital, with participation from all existing investors — Accel Partners, Norwest Venture Partners, and Tiger Global Management. Prosus Ventures (Naspers) also invested in Mensa in this latest funding round.

 

Already profitable, Mensa will use the funding to continue partnering with founding teams of customer-loved brands and help them become household names. Besides, it’ll invest in hiring across functions and continue building out its tech platform and other growth capabilities.

Check out YourStory's full coverage of TechSparks 2021 here.

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News & Updates


Before you go, stay inspired with… 

“There has to be more wealth creation in public markets than in private markets.” 

Nithin Kamath, Founder and CEO, Zerodha


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