Here's how unicorns build their brands
In a virtual panel discussion at the Grand Finale of TechSparks 2021, founders and CEOs of - Razorpay, Harshil Mathur; ShareChat, Ankush Sachdeva; and Licious, Abhay Hanjura spoke about brand evolving and building larger brands.
Good Morning,
How do unicorns build their brands?
According to Abhay Hanjura, Co-founder of
, while startups are focused on building their product to solve a problem in the initial days, they need to look closely at the brand and evolve the organisation as they grow."In the early days, you have to live the brand. When it comes to scale, what becomes extremely important is creating ownership of the brand,” he added.
He was speaking at the grand finale of the 12th edition of TechSparks, India's most influential startup-tech conference hosted by YourStory, in a virtual roundtable along with Harshil Mathur, Co-founder and CEO, ; and Ankush Sachdeva, Co-founder and CEO, .
Talking about nuances of brand building from unicorns' perspective, the founders agreed that brand is the projection of what you stand for and truly believe. It is about the people who put in their investment.
Check out YourStory's full coverage of TechSparks 2021 here.
Click here to download YourStory’s Tech50 report.
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- Grocery delivery startup Zepto raised an early-stage funding round worth $60 million, at a valuation of $225 million, to expand its 10-minute grocery delivery nationwide.
- Fi, a neo-bank for working professionals, has raised $50 million at a valuation of $315 million from B Capital Group, Falcon Edge, and others in addition to an earlier interim round with existing investors Sequoia Capital and Ribbit Capital.
- The Director of the United Nations' World Food Programme (WFP) David Beasley recently stated that just 2 percent of Elon Musk’s wealth could solve world hunger. Elon Musk took to Twitter and said that he would sell his Tesla stock if WFP can describe how exactly $6B will solve world hunger.
- Video-based social commerce startup Kiko Live has raised $1 million pre-Series A funding. The round saw participation from SOSV, a global VC firm which led the round, GSF Accelerator, and Venture Catalysts, India’s leading angel network.
Before you go, stay inspired with…
“The brand is decided by the founders and what they believe in. Consultants just help in drilling it down. It is a living and breathing organism.”
— Harshil Mathur, CEO and Co-founder, Razorpay
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