Traditional banks accessing new-age customers through neobanks: Redseer

Neobanks are ushering in a digital banking revolution in India, providing unique customer service to their users.

Management consulting firm Redseer Strategy Consultants, in a report, said that neobanks are beginning their journey in India and project the potential for growth through collaboration with traditional banks. The partnership would allow traditional banks to access new-age tech-inclined customers.  

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Personalised experiences, data-driven insights, better UX, and value-added services can help neobanks solidify their base with India's retail banking customers.  As the third-largest fintech ecosystem in the world after the USA and China, the Indian fintech market, valued at $31 billion in 2021, is poised for further disruption with the emergence of neobanks, according to a statement.

Currently, the Reserve Bank of India (RBI) does not allow banks to be fully digital in India. Neobanks will have to rely on their bank partners to offer licensed services. Jupiter, Fi, Niyo, and RazorpayX are some of the neobanks currently working in partnerships with traditional banks as the consumer-facing layer.  

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In one of the most recent partnerships, OneBanc Technologies, an AI-driven neo-banking startup, partnered with digital payments behemoth Visa to issue India’s first debit and credit card without a magnetic strip.  

Similarly, Federal Bank recently opened more than 300,000 accounts with neo-banking partners; fintech company Niyo, in association with SBM Bank India and Visa, now offers digital savings account with Niyo Global. ICICI Bank has joined forces with Niyo to roll out prepaid cards for people working in Micro, Small & Medium Enterprises (MSMEs).  

The report says that for neobanks to scale and secure a foothold, they should acquire primary bank accounts.

Salary accounts of white-collar employees with a lifetime value of ~10X seem an addressable market and the best way forward. In addition, there is said to be an opportunity to address about 25 million additional accounts of new professionals every year. The estimated 120 million professionals (steady income earners) currently represent around 80 percent of the addressable banking ARPU or average revenue per user.