2.84M jobs, unicorns, smartphones, and job creation

By Rajiv Bhuva
May 13, 2022, Updated on : Tue May 17 2022 02:23:18 GMT+0000
2.84M jobs, unicorns, smartphones, and job creation
Any startup ecosystem needs the right milieu to flourish and the past six years have provided just that, leading to the creation of millions of jobs in India.
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Even as India raises a toast to its 100 unicorns for giving jobs to millions, it’s important to recognise the role played by infrastructure developments—especially, low-cost data and the united payments interface (UPI)—in making this possible.


In the six years since Prime Minister Narendra Modi’s government set up the Startup India initiative, a combination of factors has helped some of the brightest minds in the country to successfully set out on their journeys towards entrepreneurship.


Sustained efforts from the government to help the startup ecosystem have seen a stellar increase in the number of recognised startups from 726 in FY 2017 to 66,359 in FY 2022 (as of March 21, 2022).


These startups, recognised by the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, were responsible for job creation in excess of 7.07 lakh­. This is a huge jump from the 48,000 recognised startups that employed close to 5.50 lakh people until June 2021.

Face Time: The Founders Behind Unicorns of India

For their part, the 100 unicorns of India have created an average of 3,489 full-time jobs, as on date. While 34 unicorns have created under 1,000 jobs—ranging from 100 to 854—the remaining 66 have created 2.83 million out of the 2.84 million jobs.

Among the 66 unicorns, the top 10 have a lion’s share of the 2.58 million jobs, accounting for 90.5 percent of the total.


Ola, with 1.5 million drivers in its ecosystem and 12,000 employees on its rolls, accounts for 53 percent of the total jobs created. This is followed by Zomato, which has 3.5 lakh delivery partners and 4,259 employees, representing 12.4 percent of the total job creation. Flipkart (7.85 percent), Swiggy (7.19 percent), and Delhivery (3.10 percent) complete the top 5 unicorns on the job creation league table.


But what has really helped move the needle is the 2016 launch of the Unified Payments Interface (UPI), the brainchild of the PM Modi-led National Democratic Alliance government.


In a February 2021 report by UBS Securities Asia, analysts pointed out that the Indian government had launched the UPI-based payment system with no merchant discount rate, or MDR.


The same report pointed out that UPI in India processed 11 billion transactions with an annualised gross merchandise value (GMV) of $373 billion in 2020, compared with $287 billion in 2019.


And the numbers have only grown since. As of March 29 this year, the National Payments Corporation of India (NPCI) recorded UPI transactions worth $1.09 trillion (or Rs 83.45 lakh crore) in FY 2022, far exceeding the Rs 41 lakh crore reported during FY 2021.


Undoubtedly, UPI has been a strong catalyst for tech startups providing internet-based products and services to consumers beyond the metropolitan cities.


Growing internet penetration has also helped Indian startups grow beyond metros and Tier-I cities. TRAI (Telecom Regulatory Authority of India) data reveals that India has more than 1.14 billion wireless telecom subscribers as of March 2022. Of this, urban subscribers stood at 624.23 million, and 517.86 million subscribers were from rural India.

Internet penetration has also been aided by sustained government efforts to bring down the average cost of data which stood at Rs 11.78 per GB during the year 2018, compared with Rs 226 per GB in 2015, according to an August 2019 analytical report on wireless data service in India by TRAI. In 2020, the data cost reduced further to Rs 10.9 per GB.


Lower data cost and cheaper smartphones have enabled drivers and delivery partners to join the startup workforce in big numbers.

The job creation has had its own positive multiplier effect on poor households too. A survey-based research report from Tata Institute of Social Sciences (TISS), Hyderabad, titled Understanding food delivery platform: Delivery persons’ perspective highlighted that there is not much difference in the average net income of delivery partners whether working full-time or part-time.


While full-time delivery partners managed to generate a monthly income of Rs 15,500-35,500 per month, those working part-time managed to draw between Rs 14,647-34,000 per month.


To explore the question of dignity at work for delivery persons, TISS Hyderabad researchers asked the delivery partners about the way their family perceived their work. And, 56 percent of the respondents gave a positive response. Clearly, job creation for such households has a strong potential to uplift them from poverty and also improve their living standards.


Coming back to the 100 unicorns of India, these companies are clearly on a fast track with a combined valuation of $331 billion and a cumulative fundraise of $62.9 billion since 2011. While 2021 saw a record 44 startups join the elite billion-dollar-valuation club, in 2022 we already have 15 new entrants to the coveted unicorn club to date.


And their numbers are only predicted to increase as venture capital firm Iron Pillar claims that India is on track to have over 250 unicorns by 2025.


The burgeoning startup ecosystem, along with the rising number of unicorns, would only aid PM Modi’s Aatmanirbhar Bharat ambitions.


Edited by Jarshad NK