Bigbasket’s quick commerce push

The quick commerce bet is too lucrative to ignore for Tata-backed Bigbasket, which entered the race as late as December 2021, taking on the likes of Swiggy Instamart, Blinkit, and Zepto.
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Hello Reader,

Economic downturn—are we there yet? Not quite.

For three straight days now, Indian indices extended their gains from the previous week, ending higher on Monday. While the Nifty ended at over 15,800, the Sensex jumped 433 points. As inflation fears eased, stocks across Asia and Australia too experienced gains.

In other news, India’s gig workforce is about to explode. A report by Niti Aayog predicts that the country will have 2.35 crore gig workers by FY 2029-30, up from just 77 lakh in FY 2020-21. It added that gig workers are expected to form 6.7 percent of the non-agricultural workforce, or 4.1 percent of the total livelihood in India, by FY 2029-30.

Niti Aayog also recommended extending social security measures for such workers and their families in partnership mode as envisaged in the Code on Social Security.

Also, it’s Elon Musk’s birthday! 


Bigbasket’s quick commerce push

India’s quick commerce segment has been busy with well-funded players like Zepto, Swiggy Instamart, and Zomato-backed Blinkit leading the fray. Meanwhile, Ola shut down its quick commerce operations. 

When Bigbasket launched its quick commerce play—BBNow—in Bengaluru in December, it seemed like it was late to the party. But the Tata-backed company has a plan.

Today, BBNow covers nearly 50 percent of Bigbasket’s existing customer base, with a network of 160 stores across the top 10 Tier I cities of the country. 

Bigbasket’s gameplan:

  • Bigbasket aims to expand its dark store network to 300 stores across these cities by mid-August, to serve 80 percent of its existing customer base. The company plans to add 40 dark stores in Tier II cities such as Lucknow, Kochi, Vadodara, and Vizag.
  • The average dark store is spread across 2,500 to 3,000 square feet, serving a radius of up to 2.5 kilometres. Its estimated capex for setting up averages Rs 50-60 lakh per store.
  • While quick commerce has been pushing the envelope, BBNow aims to deliver the majority of orders in under 30 minutes, with 96 percent of them being delivered within 26 minutes. 

“We started with 10 to 20-minute deliveries but that is overkill. It can take a delivery executive nearly 12 minutes to move from the gate to an apartment to the ninth floor of a high-rise. We do not want to pass on the additional pressure to delivery boys,” said TK Balakumar, Chief Operating Officer at Bigbasket.

Bigbasket delivery


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