Emami to acquire 100% stake in D2C brand The Man Company: report

FMCG giant Emamiis in talks to acquire a 100% stake in men’s grooming brand The Man Company.

While the group has invested in several direct-to-consumer (D2C) brands, this will be its first full acquisition in the D2C sector, Entrackr reported.

Sources familiar with the matter said that the deal is expected to value the company at approximately Rs 400 crore, the report said. 

Emami initially acquired a 33.09% stake in The Man Company through two transactions in December 2017 and February 2019.

YourStory reached out to The Man Company with queries. The company has declined to comment. 

Founded by Bhisham Bhateja, Hitesh Dhingra, and Parvesh Bareja in 2016, The Man Company offers premium grooming products for men, including skincare, haircare, and fragrances.

The Gurugram-based firm clocked a revenue of Rs 185 crore for the fiscal year ending March 2024. Of this, 70% is generated through ecommerce channels, including major online marketplaces and the brand’s own website.

The company also achieved a significant EBITDA of Rs 14 crore, reflecting a 7.7% margin for FY24. Since its inception, the company said that it has experienced a compounded annual growth rate (CAGR) of 55% in its revenues.