Silicon Valley-backed augmented reality firm SpotKwik acquired by US-based Omnia
The financial terms of the full-stock deal were not disclosed.
, a Silicon Valley-backed augmented reality startup, has been acquired by US-based extended reality firm Omnia.
The financial terms of the full-stock deal were not disclosed.
“While SpotKwik’s AR (augmented reality) technology serves the platforms of today—smartphones—we aim to build for the platforms of tomorrow: headsets like Apple Vision Pro, freeing apps from the boundaries of a display and enabling them to appear as if seen through our real eyes," said Mithun Adith, Co-founder and CEO of SpotKwik.
"Omnia, with its XR distribution expertise and notable clients such as Tesla, AOI, and GM, is the perfect partner to help us build the future. Together, we are saying goodbye to mobile computing and hello to spatial computing,” he added.
Founded in 2020 by Mithun Adith and Anusha Sundar, Bengaluru-based SpotKwik is a social commerce platform that uses augmented reality to enhance shopping experiences.
In 2020, SpotKwik raised funds from Silicon Valley's MARL 5G Accelerator. It was recognised as one of the world’s top 5 AR startups for its innovative approach towards AR/VR solutions, according to a press release. The startup provides AI-enabled deep tagging solutions and AR as a service to empower consumer experiences.
Omnia acts as a marketplace for AR creators, enterprises, and brands. It serves spatial experiences to clients such as Elon Musk’s Tesla, AOI, and many popular American brands. The acquisition of SpotKwik will give Omnia access to SpotKwik's R&D and product offerings.
“The acquisition of SpotKwik is a strategic step in Omnia’s mission to bridge the gap between traditional web-based experiences and the spatial computing revolution. By integrating SpotKwik’s capabilities, we’re enabling seamless conversion of Web-based builds into spatial-ready applications, accelerating adoption across industries. This not only enhances content discoverability in AR and XR environments but also ensures that developers can effortlessly deploy their projects into the next era of computing without needing to rebuild from scratch,” said Aldo Petruzzli, CEO and Founder, Omnia.
A joint statement by SpotKwik and Omnia’s founders states, "SpotKwik’s core team will continue with Omnia and further build solutions that redefine immersive experiences and transform how users engage with brands.”
Adith is expected to float a new venture by early 2025.
Edited by Swetha Kannan