Brands, AI, platforms: test your business creativity with Edition 238 of our weekly quiz!
This insightful feature from YourStory tests and strengthens your business acumen! Here are 5 questions to kick off this 238th quiz. Ready?
This insightful feature from YourStory tests and strengthens your business acumen! Here are 5 questions to kick off this 238th quiz. Ready?
Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 238th edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.
What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?
Check out YourStory’s Book Review section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.
Q1: Creator economy
Digital media creators need access to secure campaigns, but they also need to learn and grow effectively in their journeys. How can this need be effectively met?
Q2: Rural entrepreneurship
Villages areas offer numerous opportunities for entrepreneurs and sustainability ventures. What are some ways here of creating income opportunities for farmers, artisans and pastoral communities?
Q3: Blood tests
Blood tests often involve a trip to multiple labs for giving and collecting samples. How can services be improved for this fragmented landscape?
Q4: Brand experiences
Brands who set up physical spaces to engage customers often need to work across multiple vendors for design and technology. This can adversely affect impact assessment and accountability. How can these problems be fixed?
Q5: Recruitment
Recruiters are often flooded with applications after job announcements – but many are irrelevant while the good ones are buried in the pile. How can technology help filter out the noise here, especially from resumes mass-created by automation tools?
Answers!
Congratulations on having come this far! But there’s more to come – answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions. Happy reading, happy learning – and happy creating!
A1: Creator economy
Founded by Sankalp Nag, Tushar Jain, and Shivani Rajora, Influish is a platform that provides access to verified social media insights for discovery of brand collaborations. It also offers learning resources and growth tools for over 500,000 creators.
Its platform combines creator growth tools, performance insights, AI-powered utilities, and creator-brand workflows. Read more here about how it has raised pre-seed funding from Clovia co-founder Pankaj Vermani and angel investors.
A2: Rural entrepreneurship
Founded by Aakriti Srivastava, Bahula Naturals helps turn traditional pastoralism into market-linked enterprises for products such as artisanal camel milk cheese and black wheat flour. Prerna Agarwal, Shwetambara Ujjain and Danish Choudhary launched Samakhya Sustainable Alternatives to develop coarse wool products as a natural insulator,
Megha Phansalkar’s Tisser Artisan Trust promotes cluster development to create sustainable livelihoods while preserving traditional crafts. Read more here about Maria Kuriakose (Thenga Coco for coconut shell products), Annu Sunny and Bhavesh Sawariya (Graamya for sourcing indigenous spices from smallholder farms).
A3: Blood tests
Founded by Dhruv Gupta and Tarun Bhambra, Orange HealthLabs has built a full-stack platform for diagnostic tests. It handles sample collection and report delivery, with a focus on speed, reliability and convenience.
Its certified labs conduct tests for blood sugar and cholesterol in one place, with reports reviewed by an in-house medical team and delivered within hours. Read more here about its fundraising from Y Combinator, Accel India, General Catalyst, and Bertelsmann India Investments.
A4: Brand experiences
Founded in Bengaluru by Pratik Nagotra, Phygital Studio builds immersive, interactive physical experiences for brands. Its work spans experience centres, digital twins, interactive sales tools, projection rooms, and multi-screen installations.
Its clients include Adani Realty, Century Laminates, Deloitte, Royal Enfield, Embassy Developments, and Shapoorji and many others. Read more here about its solutions for clients across Bengaluru, Mumbai, Surat, Jalandhar, Ahmedabad, Hyderabad, and Dubai.
A5: Recruitment
Founded by Jayanth Neelakanta, Equip uses AI to screen resumes, assess skills, and conduct interviews, this automating early-stage hiring processes. More than 800 companies use its platform, including Wipro, Delhivery, and Shadowfax.
Equip is structured across four core modules: resume screening, skill assessments, AI-led interviews, and candidate sourcing. Read more here about its database of 220,000 candidates, and its pre-seed funding from Better Capital.
YourStory has also published the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators.