Glance, the content window that dresses the mobile screen
The parent company of Glance is InMobi, which was India’s first unicorn. A little more than a year old, this startup has achieved a key milestone of having customers running into millions and an endorsement by way of investment from a leading Silicon Valley venture capital firm. These are still early days to talk about monetisation for Glance as this is the initial phase. The monetisation route will depend on how the content players are willing to enter into a revenue-sharing model. It would also be dependent on how the users continue to explore newer avenues that go beyond mere consumption of information. Glance is available in multiple languages like English, Hindi, Tamil, and Telugu and also in Indonesian language Bahasa. This gives the startup access to a wider captive audience. The opportunity is quite large for Glance and with the deployment of technologies such as artificial intelligence and machine learning, it gives it the heft to make a difference in the dynamic world of mobile content.
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    Bangalore, Karnataka, India
    101 to 150
    Jan 2017


    Awards and Recognitions
    A YourStory list of startups in 2019 with groundbreaking ideas that are creating a deep impact.
    In a mobile-first economy like India, smartphones have seen rapid adoption, and startups are innovating for the handset. Here is a startup that has built a captive customer base at the entry point of any mobile handset: the screen. Bengaluru-based Glance provides content on the screen of a mobile handset that is snappy, consumable, and in sync with the needs of both the millennial and Generation Z. The aim of InMobi’s mobile-first platform Glance is simple: provide visually rich content that informs and entertains users – be it an entertainment factoid, a sporting event result, a news snippet, or a fashion recommendation. And all this, one lock-screen at a time. Today, Glance has over 50 million daily active users under its belt who spend an average of 22 minutes. Glance is not an app, but comes as a service that is pre-installed on mobile phones manufactured by Samsung, Xiaomi, Gionee, and Vivo. As the entry point of Glance is through the mobile handset manufacturers, it gives them an edge in reaching out to the content consuming public. Affirmation for Glance came in the form of investment from Mithril Capital, whose Co-founder Peter Theil is a legend in his own right in the Silicon Valley. This is just the beginning for Glance as mobiles as the platform for content consumption is going to remain for a long time and this will only enable this startup to come out with newer innovations.


    Funding Rounds and Investors
    Mithril Capital Management
    Sep 2019