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Off Duty was started in 2019 by Madina S Khan and Shahbaz Khan with the aim of cashing in on the street style fashion trend for teens and older kids.
The company primarily offers men's denim as well as comfortable everyday wear jeans, pants and trousers. In the above three years, the D2C brand had achieved a revenue of Rs 4.5 crore in the first year. Off Duty is well known among the consumers for offering global design at affordable prices. The founder first started with shoes and bags, but while traveling abroad he saw the trend of trendy denim and decided to sell this denim. Initially, he imported some designs from China, which were sold out within a few days. The number of followers increased organically on all his social media platforms. In this way, in 2016, he started manufacturing locally. Also secured funding from investors in 2017.