This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Trend of Email Marketing Today

Trend of Email Marketing Today

Thursday May 12, 2016,

2 min Read

Any business or startup will always need some marketing strategies. E-mail marketing is a boon for startups today to amass a large number of customers. So here let me tell you a little secret of email marketing.

Marketing automation is the future of email marketing

Generally we are following one-to-many mail service , but now we are entering the age of one-to-one or one-to-few email marketing. 

Why is marketing automation the future of email marketing?

The short answer is that marketing automation will have a huge impact on the conversation rate with your customers. This doesn't sound surprising but it's obvious that personally-customized and tailored emails for your customers will make them more contented than static and auto-generated emails.


How to achieve marketing automation in email marketing?

Below I quote some examples that will help you to understand how to use one-to-few or one-to-one strategy in email-marketing:

- If a customer requests for "social media marketing" send them emails with relevant details and also some suggestions for Facebook, Twitter groups to follow.

- Attach with your emails some inspiring and motivating quotes for students demanding for exams study materials or tutorials.

- Give links to additional websites to help customers learn more about specific query.

- Add any relevant song or video with your email to make your customer be more in touch with you always.

- Last, but not the least don't forgot to invite your customers for visiting again to your website or company.

Don't build links, build relationships