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Two revolutionizing trends: Cloud-based real estate CRMs and going paperless

Two revolutionizing trends: Cloud-based real estate CRMs and going paperless

Wednesday July 19, 2017,

6 min Read


Technology is playing an indispensable role in how we execute our daily chores, and how we propose our business plans and strategies. We ratify that Internet has revised how Real Estate is brought to the consumer, and more than 44% of people hunt for real estate services online. This figure has seen a fair raise over the years and the graph is likely to pitch with various exclusive mobile apps coming up with - property listings, and distinctive reality tools for virtual tours. Along with SMS marketing campaigns, automated emails, and even drones.

CRM (Customer Relationship Management) is one of the many technology tools and apps that are reshaping the real estate industry. It is an extensive fragment of database management technology, and is a peculiar tool for large-scale companies to manage customer base.

Cloud-based software allows you to use the system over the internet at any location and at any time. All you need is an internet connection and access to a web browser for logging into the system. In this, a third-party is hosting your software, and stores as well as processes your data on a remote server. These servers are held in data centers all across the globe.

In Cloud CRM, any CRM software, tools and company’s customer data dwells in the cloud and is conveyed to the final-users via the Internet. It commonly offers access to the application via web-based tools, where the CRM system admin has already specified admittance level in the entire organization. Staff members can sign-in to the CRM system at the same time, from any Internet-enabled device.

- Modern Real Estate CRM software targets real-time advancements, which allows you to access current information continually. Most vendors also have various versions for different mobile devices used by the employees.

- Most notable CRM building companies have distributed their tools into discrete categories. For example - marketing, registering customers, sales, support, and even follow-up. Such consciousness about minute details help your business grow faster, as these interact with numerous kinds of customers.

- With Cloud-based Real Estate CRM, Potential leads are automatically aimed based on their location, search history, and various other analytical tools that intend to target-marketing. This is exceptionally time saving process for discovering new customers.

- Automated emails and other marketing tools hop-in to rescue more of your precious time. This feature permits you to schedule campaigns and get precise details on your sent emails. It also keeps a track of notes, call records and document exchanged between leads and lenders.

- Utilizing the GPS facility of a potential customer’s phone is also available in certain cases. This allows you definitive advertising based on their location. Further, SMS marketing and text drip campaigns plays a vital role in expanding your business.

Plenty of corporations have decided to go paperless with their operations. Initially, the idea originated from The Green Movement which encouraged businesses to reduce the use of paper products in their everyday routine. Various electronics devices and software were introduced to prompt the wide digital use. This revolution is highly money saving, practical and efficient. Such an economical approach helps the organization to utilize the saved money on other relevant expenses. Moreover, a paperless workplace shortens the carbon footprint by a considerable amount. It also helps the environment by not demanding the products that are responsible for carbon emission, but rather helps in generating less trash.

Most offices are opting for online file storage system, in which a number of services are available to help the company – sort, archive and store the data electronically. It’s a valuable investment to save treasured time and money. In order to help companies store authenticated and verified data electronically, a few archiving online services integrate electronic signature applications.

The existing paperwork should be scanned and converted into digital documents for future reference. This can be done by careful planning and dedication. Digital documents have incredibly smooth access, and are effortless to store, manage, search and process. This results in highly efficient staff, as they no longer waste time shuffling through papers.

- Going paperless is effectively time saving. There’s no need to print, file and search the documents manually. As a result, the productivity of manpower quickly increases, eliminating unprofitable working hours.

- When you’re travelling to another city or abroad, you’ll have easy access to the documents. The simplistic approach would be to log into cloud account, and search for the file. This paperless operation is extremely convenient even in terms of geography and logistics.

- The uncluttered office space makes the appearance brighter. The employees get to work in livelier environment as the stacked up paperwork of past many years no longer overcrowd the closets. Also, the freed up space can be used to impress clients by showcasing more professionalism.

- The supportive argument of going paperless is to go economical in various ways. An organization can cut cost on paper, printing, ink, postage amongst others. By considering the usage of all the employees of a large-scale company, a lot of money can be saved over a year.

- The documents stored in the cloud are safer compared to the hard copies kept at an office. There’s restricted access to the digital documents which are encrypted and protected by numerous levels of security. The risk of losing these files are close to zero in comparison to occasional poor circumstances at work place.

At present day, the cloud based CRM software is a gift to real estate businesses. It allows them to handle clients electronically by making sleek transactions. The Cloud vendor's permit the organizations to interact with their clients and other moderator or third party (if any). The involved persons can easily track and access the transaction. By integrating electronic signature applications, it is possible to authenticate and verify the electronic contracts. E-signatures make transactions more convenient for both – the clients and the providers.

With the world growing at such a faster pace, it is highly recommended for Realtors to use Cloud-based CRMs and go paperless at work. As Arthur C. Clarke has rightly said:

“Any sufficiently advanced technology is indistinguishable from magic.”

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