The right way to launch an appHarsh Sinha
Want to launch the app successfully to generate revenue? Well! You will have to launch the app in the right way to achieve this. It really does not matter if you have an awesome app idea, or you have good developers and marketing team. If you are launching it right, you will never be able to launch it successfully.
Many people believe that that submission of an app in the marketplace is enough for the success of the app. But wait... it is not so! The success of app initially depends on the step taken even before the very first idea about building the app strikes in your mind.After launching the app, planning and promotion is a continuous process. Here, we will be discussing everything you need to know for launching the app in the right way.
Recursive research process
Invest a reasonable time in thinking about some questions before going for development. Think about the questions like-Do you know all your competitors? What is your target audience? Why would demography download and use your app? What is the specialty in your app that other apps don’t have? These are very valid questions to think about before developing the website.
Beware of copycats!
You have to do a proper research work before taking any step forward. Before investing any amount in the app make sure you have done enough homework and you have a bulletproof plan ahead of you. If you have a unique idea, then make sure that your idea is not stolen away by your competitors. This is essential because as soon as you launch an app, you competitors will grab the idea and will launch their app using your idea. This may impact you badly as far as the finances are concerned. So make sure that you launch the app rock solid.
The right platform
When launching an app, launching it on the right platform is very crucial. iOS and Android are completely different platforms. Android has a huge market but most of the app is available for free, while on the other hand iOS app generally charges a nominal fee. So IOS app earns more as the users buy the more iOS app as compared to the Android app. You have to choose the platform according to your business requirements. IOS apps are used more by senior citizen people while younger generation prefers android as android phones are much cheaper.
For more information about App Store Vs Play Store, you can refer our article here.
Testing is the key
Recursive testing is very important to provide the stability of the app. Using the building tools are not sufficient to provide a good testing environment, it is essential to have manual testing to test the app on a different phone. There are so many phones available so it is quite important to test them on most of the phones. This testing has to be done before the launch of an app as it can save you big bugs and time to remove the bugs.
You can always hire beta testers before the launch of an app. Beta testers are a group of people who have a decent knowledge of testing and development. The app launch must be a time where you celebrate rather than you test the application.
Marketing tactics and strategies
Proper marketing is one of the important factors responsible for the success of the app. Before the launch of the app, it is very important to build up the hype so that people are eager to wait for the launch and cannot resist themselves. There must be chatter among people about your app before the launch.
There are numerous ways to market your product, some are free and some are paid. So it all depends on your marketing budget how much you can put into it. It really does not matter whether the market is big or small, all that matters is that whether you are putting your efforts and marketing smartly. First, identify your market and then only go to the next step.
Try to make everyone excited about the launch of an app. It is also important to retain downloads even after the first rush.
The application process
Every app store has different guidelines for the launch of an app. So make sure that you understand and follow a proper guideline to launch the app in the marketplace. Launching the app without understanding the rules of the app store can lead you to huge troubles.
Look out for the opportunities
When the launch of the app is successful, don’t get carried away with all the clapping. The main thing still remains which is how you capitalize on the new opportunities. If you find that your app is used alongside with another app, you can offer bundle sale by contacting the other app’s owner.