Digital marketing is the new form of marketing that has everyone talking about. It is the trending form of marketing that includes social media marketing, search engine optimization (SEO), content marketing, pay per click (PPC), web analytics, email marketing and inbound marketing.
Digital marketing is marketing through digital channels such as the internet that also extends to mobile and handheld devices.
The tough task for small businesses and startups is identifying whether they use digital marketing. In the modern day and age, it is hard to imagine a business without a website. Small business owners, startups and entrepreneurs should understand the benefits of digital marketing especially that of social media and search engine optimization.
To get you started in digital marketing here is a list 15 free digital marketing tools that can help you in your online marketing efforts. This infographic is sure to save you time and money. Some of the tools you could use are Google analytics, keyword planner, Buzzsumo for measuring social engagement, Hootsuite for social media management, SEMrush for SEO, Canva for image manipulation and Slideshare for building credibility and getting more leads to your website.
Some tools are free forever and some are freemium tools which offer basic features on a free plan and advanced features on a paid plan.
Infographic courtesy: PageTraffic