According to the report by IAMAI (Internet And Mobile Association of India) there will be a total of 500 million Internet users (out of a total population of 1.25 billion) in India by 2017 and the number of mobile Internet users will be 314 million. At the end of 2014, there were 82 million 3G subscribers in India, but that number is expected to almost triple to 284 million by the end of 2017.
Mobile has survived several cycles of buzzword status, but the fact remains that it still represents one of the biggest opportunities for founders to target. This has led the companies to focus more on Mobiles, rather than the traditional desktops.
With the growing mobile market, it has become quite hard for the companies to target mobile users and retain their loyalty. Also, it has become extremely difficult especially for start-ups to find their initial customer base.
This has led Mr.Moukthik Kiran Reddy to find a solution to this huge problem and after lots of trials and errors; he came up with the solution Genie Rewards. Moukthik is a serial entrepreneur with over 10 years of experience in sales and marketing and having founded and provided leadership to many successful technology based products and worked towards the success of quite a few start-up ventures.
Genie Rewards is a mobile app discovery platform intended for companies to find a loyal user base. The platform, an android app by the same name, Genie Rewards, acquires users to become part of their user base and provides them incentives like Mobile and DTH recharges for trying out new products or apps. This way both the advertisers and the users get benefited mutually. And though there are competitors to them, what differentiates them with others, is their pricing which is very reasonable compared to the existing competitors. This will help small businesses and start-ups to get their product across to a vast audience. Also, their primary goal is to create awareness of new products with the help of their users.
"..We found that a lot of companies, either be it start-ups or established companies looking for new users, are finding it hard to get discovered in the market. The market is over-saturated with huge number of apps in each sector and it has become incredibly difficult for start-ups or small and medium businesses that have a limited budget, to promote themselves and acquire installations. We wanted to solve this problem. And so, we founded Genie Rewards.."
Though it has been less than 2 months, they already have an user base of 8000 and have promoted close to 50 Apps from their platform. And the icing on the cake is that all these users are waiting to get their hands on new apps and products in the market. In a way, it’s the perfect user base for a company to get their products discovered and to establish themselves in this crowded market.
They are a self-funded start up with a keen vision to help app developers and companies by giving them a very much needed initial push. If you are interested in acquiring new users, then drop them a mail at email@example.com or visit them at their website.