There are many different ways that businesses can reach customers on their cell phones. While it may be impractical to call each customer to thank them for their business, there are many ways that you may want to consider tapping into this marketing on this device that most people constantly have with them. Here are some ways that you may want to consider using mobile marketing to increase product sales.
Short Messaging Services
Often called texting, many customers enjoy interacting with a company, and it can be a great way to prove that you are the local expert in your field. Ask customers to text a particular number so that you can give them a coupon code that is redeemable when they visit your location. SMS services for small business can be used in many different ways. Send offers to your customers especially right after they have received a delivery thanking them for ordering and suggesting a related product. Add an SMS message to all other campaigns that you are running. Engage with your customers so that they do not forget about your business.
These messages are similar to texts, but they allow you to send links, images or GIFs with your messages. This often makes them more inviting to customers receiving them. You can also send maps to your customers when they are in your area. GIFs can be a great way to show your company’s personality. Using these techniques often allows you to show your business’ personality to customers who are already familiar with your business or who would like to know more about your business.
Create separate ads based on customer’s zip codes and use them on your customer’s favorite social media channel. Use push notifications when mobile devices are in a specific geographical area. Encourage your customers to check-in when they are in your proximity. Provide customers with real-time traffic updates reminding them to visit your location when traffic is slow so that you can make more money during these dead periods.
Every company should have a mobile-friendly website. These responsive sites should load quickly and be responsive so that they change sizes depending on the device that the user is using to search for your business. Use other tools such as Google Maps, Google My Business and Local Packs to capture as much interest as possible.
There are many different ways to market to a customer on their mobile device. Use this list and your own ingenuity to determine which ones will increase your return-on-investment the most.
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