Imagine that you have an amazing product or offer a service. What value does it have if nobody knows about it? Not very much, isn’t it?Getting the word around about your business is not an easy task. Consumers have short attention spans, and the way they absorb information has undergone a face-lift. When you look around, what do you see? People staring at their smartphones, scrolling the screen at a rapid pace. That’s your potential customer. So, what are you going to do about it?
Digital Marketing is the advertisement of products and services through electronic media. Age old methods of product promotion just don’t cut it anymore. You simply cannot ignore the world wide web.
How can you use digital marketing to promote your business?
1. Plan, Plan, Plan:
Before you venture into anything, you must have a proper outline drawn out about what you hope to achieve. Strategize and prioritize your business goals for optimum results. A clear vision and solid targets can work wonders in the business world.
Plan Your Budget
Plan Your Channel and Reach
Plan your Return on Investment (ROI)
2. Identify your audience:
As a business owner, you should know why customers are coming to you. Online tools like Keyword planner, Google Analytics, and Search Console will give you crucial information about how people found your business. Facebook Insights and Ad Manager are tools in the social media world which will define the demographics of your consumers. By recognizing the reason that consumers seek your services, you are empowered to direct your attention towards marketing that particular feature.
3. The big deal about SEO:
SEO is the “it” word in digital marketing. What is it exactly? SEO or Search Engine Optimization makes your business visible by bringing traffic to your website. These are various techniques applied to get good rankings on search engines.It is about understanding what your ideal customer wants. What is he searching for? What words would he use to make his search? Make it your business to know, and incorporate those keywords into your website content.With Search Engine Marketing, you can make sure that your website is on the first page of search results by paying. You will have to pay the search engine for every click you get for your website. This is a great way to stand out in the crowd.
4. Much ado about content:
This is an important way to attract new customers and retain old ones. What your website says reflects who you are, and what you stand for. Content on your website should be engaging, interesting, narrative and human. Yes, content is the King! People are smart enough to spot when you are trying to over-sell and they do not appreciate it at all. Content should be reader-friendly yet professional. Blog posts, articles, e-books, and videos are good ways to get the message across. Hire a content creator who is an all-rounder and knows the pulse of your customer.
5. Poke, tweet, snap, click:
Everyone talks about social media marketing, but it can be tricky to get it just right. When it comes to strengthening your customer base through social media, it’s not a one-size-fits-all for all businesses. Take a look at how other successful businesses in your realm are garnering popularity. For example, if you’re an event management company, share details of upcoming events and countdowns for special shows in your social media posts. Meanwhile, if you have a restaurant, drool-worthy food photography would be the way to go.
Digital marketing has never been more relevant to the success of a business than it is today. Advertising your product is not guess-work any longer. There are brilliant online tools that can tell you what you should do, what you are doing right and where you are falling short. Move forward with the times or you risk falling behind. Invest in digital marketing now!