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Which of these ads will work best for your brand?

Take a look at these prevalent and ubiquitous forms of digital advertising and decide which would work best for your brand.

Samyuktha 9 Stories

Thursday December 08, 2016 , 3 min Read

Are you at the crossroads scouting for the right form of advertising in this digital age? Take a look at these prevalent and ubiquitous forms of digital advertising and decide which would work best for your brand.

A. Self-serve advertising

Self Serve Advertising is one of the prevalent methods of advertising that businesses and brands use to reduce considerable cost in advertising. Brands and businesses use self-serve advertising to place their own ads without external sales support. In a broad sense, self-serve advertising is also called DIY advertising.

B. Banner Ads

Banner ads or a web banner is one of the most common forms of advertising in the internet domain. Banner Ads are used as the primary source of advertising to draw traffic into a website. Also, Banner Ads are also used to inform customers and prospects about the launch of a new product or service. In a generic sense, a small amount of fee is to be paid to the content site each time the banner ad is clicked.

C. Button Ads

Button Ads, commonly referred to as Button Advertisements are the graphical forms of advertisements which are much smaller than banner ads. As opposed to banner ads which are featured on the top or bottom of the web pages, button ads are placed either in the middle of the page or at the corners of the page. Also, most Button Ads are touted to range in the 120*90, 120*60 dimensions.

D. House Ads

House Ads are the age-old practice where companies utilize the unused portion of the web page to run ads about itself. In cases where companies are unable to utilize the advertising space, companies run advertisements about themselves and inform prospects and clients about the launch of new products and services. In a very generic sense, House Ads are generally used as space fillers.

E. Contextual Advertising

Contextual advertising is one of the prevalent forms of targeted advertising. Contextual advertising involves the use of targeted words or keywords to display ads. Contextual advertising involves the use of automated systems that scan the website to scan the keywords and later redirect advertisements based on those keywords. Also, contextual advertising will generally be reflected as a pop-up ad or will get featured directly on the web page.

F. Pop-up Ads

Pop-up ads are the frequently seen advertisements on web pages that are intended to capture web traffic and collate email addresses from visitors. Pop-up ads which are the most common form of online advertising are often associated with vulnerabilities and securities and are also seen as a bothersome form of advertisement as they interrupt the user’s attention. However, Pop-up ads continue to rule the roost as quite a number of businesses use this as a common form of advertising.

G. Pop-under Ads

Pop-under, commonly known as Pop-under Ads are those type of ads that appear camouflaged behind a website that a visitor had visited. As opposed to Pop-up ads, Pop-under Ads are less conspicuous and do not overlap the content of the web pages.

H. Skyscraper Ads

Skyscraper Ads are those types of ads that are used that are generally vertical and range between 500 to 800 Pixels. However, now, most of the skyscraper Ads have been restricted to 120*600 dimensions. Skyscraper Ads are ideal for those businesses that want to portray and highlight a suite of its services or products in one go.