EDITIONS

Brand reinforcement- don’t let your brand name die

Shreya Mittal
18th Aug 2018
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Imagine, you have created a brand name and invested all your sweat and money to establish it in the market. After the initial years of turmoil, you have finally succeeded in gaining popularity. Now people trust you and buy your products just with your band name. Everything is going just perfect and you are the owner of the fruitful name. Now that you have the popular brand name and people put their trust in it so all your work on the brand management is done Right? You really need to think again.

There can be a situation wherein eventually, the catch in the story can come. Your competitor arises in the market with the same products with the killing marketing strategies. His vigorous strategies are overpowering your brand name and people have started to divert their interest in his products from yours. Moreover, the value of a brand name is dropping down significantly.

What you think could be the possible reasons for this downfall? Let us tell you. This is the common misconception amongst people that once you have efficaciously established your brand name there is nothing more you need to do. However, in today’s dynamic environment there is a need to consistently remind the customers about your brand. You should undertake steps to convey to the consumers the representation made by your brands, the benefits it is offering and what needs it satisfies. Moreover, the consumer should be made aware of the facts by which your brand makes your products superior.

Keep in touch with the target audience- To simply say we all remember the things we see every day rather than the one less visible. Every day hundreds of new brands and products come up in the market with attractive features to offer. In such a dynamic environment you cannot expect the customers to remember your brand if you do not keep in touch with them continuously. Thus, make efforts to stay continuously in touch with the target audience. Also, give people to reasons to look for your brand and come up with new ideas.

Make your website updated- The official website is the face of any brand. Today the world is moving towards digitization. Thus, before trusting any brand they search for the website of the company. Every brand owner shall make sure to present their website in a way they desire people to perceive them. The outdated and boring website is obviously not able to engage many people. To create your website and content in a way that is able to gain the attention of the people at large and make them trust the value given by your brand. More the people visit your portal the more they feel connected with you.

Ensure to have a strong social media presence- No person can underestimate the power of social media handles like Twitter, Facebook, LinkedIn and other social media sites. Every generation from a kid to the elder is busy surfing through these handles. Make a smart use of these handles and under your brand name release a unified message you desire to give.

Traditional marketing strategies shall not be ignored- Promoting the brand through traditional marketing techniques is as important as promotions through digital mediums. Connect with the marketing experts and come up with new and interesting advertisements ideas for promoting your brands and products. Don’t forget to highlight your brand name and make the people remember that your brand is serving the optimum quality of products and services.

Don't forget the legal aspects- Getting the brand name registration is not enough! Yes, there are various legal aspects related to it that must be considered for the uninterrupted use of the brand name. First of all, make sure to sought trademark renewal for your brand name after 10 years. Then do keep a check on the third parties who are trying to infringe your trademark in any manner. 

Modify your brand name- Change is the need for a better life. It is quite hard to stay popular with the brand name in the everyday changing environment. Thus, if you feel it is required do not hesitate to make little changes in your brand names for increasing their relevancy and making them suitable for your products and services.

Consistency is the key- In the above point, we said that little changes must be introduced in your brand name. However, it is important to stay consistent with the message your brand desire to give. Also, be constant with the goals of your brand however the methods to achieve can be modified. The quality of products and you provide under your brand name so as to ensure that the popularity of our brand remains intact.

Spread your brand name as far as possible- One of the most essential things to make the people remember your brand name is making it visible far and wide. Thus, do everything you can to cross all the geographical boundaries and keep it going in as many different places as possible. Also, make sure to put your brand name and logo on every product and service and make it appear as much as possible. Lastly, the main aim of the branding is to make sure that your business name is on everything.

Branding yourself is not a single day job- Your misconception that once the brand is established in the market no efforts are required to be done, can make you face the harsh consequences. In reality, there is cannot be any stoppage in the process of managing the brands. It’s just like having the perfect body, you may get the ideal body at once but for maintaining it you need to need to make the visit to the gym on regular basis. Same is the case with branding, make sure to design the branding strategies to promote your brands continuously.

Conclusion

Know you have the success mantra for your brand name. So go ahead and imprint your brand name in the minds of people. 

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