World of business is changing, and retail is evolving with time. At present day and age, brick-mortar-stores and e-commerce have become fundamentally the same things, and retailers need to be prepared for this evolution in commerce and move following changing times. A business having beautiful products, marvelous customer care services and exciting marketing techniques cannot flourish until and unless it is backed up by a robust web host having amazing e-retail experience. Competitors practicing stellar web hosting are more competitive for small businesses. The bigger the corporation is, the more the problems of evolving website and marketing it has to face. Targets Corporation is a relatively famous departmental store retailer of United States, whose website crash in 2015 resulted not only in shrunken sales but a spread of negative news and sentiments occurred –as reported by CNBC.
According to a report, it is estimated that worldwide retail sales will hike and may reach up to $28 trillion and only the businesses having robust web strategies will be benefited. Therefore, while launching a new site or systemizing and updating an existing one, some key features should be kept in mind while searching for a web host for your small business which is:
- Customer Report
BACKUP is a copy of file or data made in case the original item is lost and solid backup options are a must. The backup will be required in case website is hacked and all the site content is removed. Backup helps in the running site again by making the site content accessible. One way of getting data back has an off-site backup which stores input data along with the Web host’s data.
SECURITY is of prime importance while running a business to protect your website from cyber-attacks and threats as well as to save customers private information from all kinds of risks. A good Web host is one which ensures encryption between the user and the server as well as between Web host server and business server. A reliable Web host guarantees encrypted communication and protection from hackers.
ANALYTICS is critical and kept in mind while searching for Web host because analytics help in drawing marketing and content strategy and therefore should be upgraded in time. The web host should be chosen while keeping in mind that what inbuilt analytics it offers and how simple and easy login capabilities and update options it provides. Along with it a good Web host should be capable of making website changes and access to various features easy and straightforward for you and should offer an easy-to-use panel.
CUSTOMER SUPPORT is one of the most crucial requirements and the basis of any business. Web host customer team should be available around the clock and should be able to answer queries any time. So, a company with qualified staff should be hired to give around the clock services for Web visitors.
SCALABILITY means the ability of Web host to produce and offer a wide range of capabilities and the capacity to change and evolve with time. As the business grows, Web host should be capable of building with it. Web host who offers uptime guarantee should be preferred, and the uptime guarantee is only possible id host is backed up by a reliable server (Boitnott, 2016).