EDITIONS

What is web analytics?

12th Jan 2017
Add to
Shares
0
Comments
Share This
Add to
Shares
0
Comments
Share

The term seems like a fancy technical jargon. There are many definitions online by experts that readers find difficulty in understanding.

Web Analytics is simply understanding the online presence and optimizing your website or marketing to your website or both, to increase the conversion.

Now, what is a conversion?

It is merely getting your casual visitors to do something ‘that YOU WANT’ them to do on your website. This is really the goal of any business be it brick-mortar or online retailing. The goals are the same.

But the difference is, using web analytics gives online entities a level of customer examination that their traditional counterparts could only dream of.

Add to
Shares
0
Comments
Share This
Add to
Shares
0
Comments
Share
This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Report an issue
Authors

Related Tags