What if we could do business different?

    An insight to how the definition of business needs to change with changing times.

    11th Feb 2017
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    When I graduated from architecture school, my friends and I got together and

    formed the architectural firm 42mm. I had no idea about how businesses were

    run at that time and ended up learning a lot along the way. Through the years,

    we picked up a lot of points of views from different people and businesses in the

    industry about the profession, the practice and how business is done.

    This gave us a foundation and we worked for a while, creating and learning as we

    went along. We created systems and changed them and created more systems

    and sometimes didn’t end up using them, but everything was designed towards

    structure and bringing in order. However as we grew as architects and

    entrepreneurs and as the firm kept expanding, I realised that this wasn’t the way

    to move ahead.

    Since then, I’ve moved into a different space as an entrepreneur. This also

    reflected in my work and my leadership during the last few years at 42mm. I’ve

    been actively empowering my team, coming from a point of view that if they’re

    going to be the future leaders of tomorrow, how would they be looking at

    business and architecture and how I could contribute to that learning.

    Today, with my complete transition to The Earth Home (TEH), a business my

    Adreesh Chakraborty and Eena Basur, Founders of The Earth Home™

    Adreesh Chakraborty and Eena Basur, Founders of The Earth Home™

    partner, Eena and I started just over a year back, we’re creating with

    ‘empowerment’ as one of the basic building blocks. A business is about the

    people within, at the periphery and outside - those with whom you associate to

    create together. Instead of categorising them as per their skill sets, education,

    core competence and assigning or communicating with them from the singular

    expectation of a conceived outcome, we now ask what contribution could this

    person be to the business and to us, and what contribution can they truly receive

    from the business? It has amazed us to see that people, who come trained with a

    certain skill set to work with us, can sometimes contribute so much more in the

    other domains or just trusting someone to lead with their knowing can create

    way more results than we could have possibly ever imagined.

    Craftsmen at The Earth Home™

    Craftsmen at The Earth Home™

    The top-down approach of running a business can oftentimes create massive

    information blockages within the organisation. Information and an all rounded

    awareness is extremely crucial for the health of any organisation, whatever be

    the size and an unwillingness to receive information as a leader can be extremely

    damaging. This creeps down the hierarchical ladder creating fear, anxiousness

    and anxiety, all of which might not be contributive for the overall wellbeing of

    the organisation. Most businesses knowingly or unknowingly take this approach

    and it works for them as long as the business is growing and there is overall

    client satisfaction but a crucial question that we asked that changed our way of

    looking was - what kind of world are we creating here? We’ve all complained

    about the system and everything outside of us but we very rarely can catch

    ourselves how we unwittingly become a part of that very system and how we

    feed it everyday to help it thrive.

    TEH started out as a product and furniture design company and my transition

    from 42mm has brought along with it the entire architecture and interior design

    portfolio. This has led to an integration of the product design studio and the

    architecture design studio and is transforming into an enthusiastic inter-

    disciplinary space where a lot more information and creative abilities are

    available to everyone.

    The architecture profession, as it is practised today, is very definitive in its

    deliverables as a fixed set of services. There is much more to the art of designing,

    building and creating that can be immensely joyful and satisfying. Today, at The

    Earth Home we are looking at what else is possible with all the other aspects

    beyond the set of deliverables as an architecture studio. Integrating the product

    and furniture design workshop along with the architecture and interior design

    studio has already made us happier and added a completely different dimension

    to our business. We’ve built three projects on a design-build model and are

    extremely enthusiastic about the possibilities of expanding that as a full-blown

    vertical within the business.

    Creating truly sustainable buildings comes really easy to me and it finds its way

    into all my projects. However, often I’ve had bleak to zero enthusiasm from the

    clients regarding this amazing aspect about their projects. At TEH, we’re looking

    at creating a product – the building, integrated with the service – the design. We

    are extending, an invitation to all of those who are looking at creating the future

    with the planet rather than disregard it, to come and associate with us to create a

    different future.

    Since the day we met, Eena and I have been looking at creating businesses that

    help us create with the Earth and it has been immense fun. Eena is a great

    designer, be it communication, spaces, products or furniture, and we’ve created

    many projects and products together. She looks at design from a very different

    space and together we have created with a great sense of ease and joy.

    We’re going to be showcasing our next collection at the India Design Week from

    the 16 th till the19 th of February and we’re really looking forward to what that

    creates for us and whoever comes to play with us.

    The Earth Home™ will be at the India Design 2017 at NSIC grounds, Okhla, New Delhi.

    The Earth Home™ will be at the India Design 2017 at NSIC grounds, Okhla, New Delhi.

    The Author Adreesh Chakraborty is a founding partner at The Earth Home and

    42mm architecture. He has more than a decade of experience as an architect and an

    entrepreneur. Follow him @adreeshchakraborty on Instagram and Twitter. You

    can also follow The Earth Home @theearthhome on Instagram and Twitter.

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