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How to start custom T-shirt business online

How to start custom T-shirt business online

Sunday April 29, 2018,

6 min Read


Are you looking to start a T-shirt business online? E-Commerce has grown to such levels that an online business can be started within 24 hours with appropriate support. There are various platforms, methods, and procedures that you could follow to set up a custom T-shirt business online. However, you need to know which one suits you better.

Today, we will discuss about starting a custom t-shirt business online, necessary steps to take and steps to avoid, any relevant need to know information and more. Before we begin, I’d like to ask a simple question to you. Why do you wish to start a custom T-Shirt business online? I’m sure you would have a suitable answer for that question or you may be thinking one right now. While you think on that question, we will discuss some necessary information and steps to successfully start a business online.

When it comes to garments, the industry has reached its saturation ages ago. People always look for something new in garments industry and being a businessman in the same industry, we need to look at 4 to 5 important factors before we start a custom T-Shirt online business. Those are:

• Brand – People always check out the name of the brand before they look at the actual product. The brand name is a must these days, even though you cannot build a brand overnight, with a few marketing tips and tricks, you should create the awareness of the brand. Once you have enough hype, start customizing and include more and more designs.

• Niche – Custom T-shirts is a wonderful idea since the consumer can get it done as they need. However, you need to have a niche in mind. You cannot cover different types of custom t-shirts since it is close to infinite. It is better to decide on a niche and stick to it, this provides more purpose to your business and the consumers you get would be filtered to the product you provide. Beard T-shirts is an ongoing trend these days and many prefer to custom make them to suit their fashion style. Why not think of similar ideas to bring out the best products and improve your brand?

• Design – Since it is custom T-shirts, you need not have to completely break your head over the design. I mean there are impossible customers out there who cannot be convinced but, the majority of the consumers will have an idea. Your main focus should be to replicate that idea to the design to the maximum extent. Selling graphics t-shirts are easy but, it should be to the buyer’s liking. You need a repeat customer, not a one-time customer.

• Quality – This defines the brand, quality should be your primary focus once you have the design ready. If you provide quality work, the consumer is most likely to come back or more. The powerful word of mouth from a satisfied consumer can bring in more business and create more brand awareness. So, depending on the quality of the t-shirts, your business will be defined.

With these much needed factors being resolved or decided, you are halfway there to start your business online. The steps that I’m about to discuss is with respect to any online business and you could replicate them for your cause. Please check out these essential steps to ensure a successful online business.

• Finance options – Know your finance options, this includes both incoming and outgoing money. You should be aware of the initial cost of manufacturing a T-shirt and shipping them to the consumers. Based on that, you have to fix a pricing. The payment gateways should be easy enough to contact and make a contract with them. If you are investing on these garment printing machines, you need to know your budget for that too.

• Marketing/Promotional techniques and strategies – You need to maximum the potential of social media and Google Adsense. Those two are your best and cheapest marketing platforms. Attractive brand designs will certainly attract the consumers with ease, you need to guide them to the relevant places for a successful sale.

• Local Vendors and business partners – Always remember to have local contacts, local vendors will have better idea about pricing and how to bargain for a lesser price. Vendors like your shipping and logistics partners are very much integral part of your business since they would be delivering the finished product to the consumer. Have a close relationship with them since they will be most useful to improve your business and in the long run.

• Goal Setting – Without a goal, it is meaningless to work in my perspective. Why do we work or do business? There should a particular reason behind it, without reason it is just a mechanical life. Having short term and long term goals will help you create a path for your new online venture.

• Platform – Numerous platforms are available for you. Make a smart choice by choosing the one which benefits your business. Every other e-commerce website may not be good for selling custom t-shirts. You need to be very careful to choose a platform or you could certainly create your platform (a website) and then create an online store. You have developers who can create a website and make it fully functional within a day or two, it is your choice to make. I’d recommend with the platforms available since it is financially huge help during the initial stages.

Garments industry is one of the ancient industry. It has reached saturation due to the fact that there are no more new things to explore or exploit in this field You should be able to prove this wrong by creating something new!

Final Thoughts

Custom made T-shirts is an excellent idea since the consumer may not like your designs or b satisfied with it. With custom-made options, the consumer can design it themselves. You could provide them with quality material which will certainly build your relationship with the consumer. I hope the information you were looking for has been found here, please let us know about any other information that may be useful since it could help other viewers too.