With the growing trend of technology, mobile apps have become a need of our lives. There are apps available for almost everything. Now we get our work done in just a few clicks, then why not ordering food from our favorite restaurants.
It is obvious to everyone that owning a mobile app is very important for the restaurant owners. Still many of them ignore this fact by assuming this unnecessary. Here are given some of the major benefits that restaurant owners can get and enhance their services simply by owning mobile apps for their restaurants.
1. Easy And Fast Customer Experience
Mobile apps help restaurant owners to develop an easy and fast customer experience, that also means increased sales and reduced wait time. When it comes to a restaurant app, the first thing that people think is the feature of table booking. Though, it will not be the best strategy to focus only on that. The reason behind this is table bookings don’t satisfactorily contribute in ROI for the restaurant owners. Also, for crowded and big restaurants or food chains, if online table booking doesn't get organized properly, may lead to several logistics issues at those places. If in case, a restaurant already has free tables, then this booking feature is totally unnecessary.
On the other hand, meal ordering or say food ordering is a more important and valuable feature of any restaurant mobile app. But unfortunately, it is also one of the most ignored features. Though, by allowing the users to choose and place orders in advance, will significantly reduce the wait time of visitors. This facility will not only help restaurants to provide better user experience but also reduce staff’s work. One more thing can be added to increase the value of this feature, letting users access and browse their ordered history and saving their favorite orders. This can make the ordering process more convenient and faster.
2. Expanding Target Audience With The Active Users
It has been found in a research that, people, particularly between the age of 25-35 years, use mobile applications for discovering restaurants and making reservations. Moreover, 25% of the total respondents have minimum one restaurant or food ordering application installed on their smartphones. By catching up with this popular trend, restaurant owners make their services better for existing customers as well as appeal to the young people who are seeking some good restaurant mobile services. Lastly, for retaining the new and young audience, restaurants need to work and give their best on three things: the mobile app, the services, and the food.
3. Better Discovery
Another aspect is better discovery. Here discovery means to find out all existing and possible approaches by which the mobile apps are able to make restaurants visible to the new users, and maintain existing customers. The latest mobile technologies help restaurant owners delivering the required information about restaurant’s location, menu, contact details, and so on. Moreover, an extraordinary and memorable mobile app design can connect more customers to the restaurants.
Customers can easily locate the restaurants with the inbuilt or integrated mapping services. But just getting the location of any restaurant is surely not enough, people expect to know what that place is offering. This demand can be easily addressed by mobile apps as they can be designed to provide easy menu access to the customers in just a few clicks. The thing that should be noticed here is that the food menu gets more appealing when it is illustrated with attractive and mouthwatering pictures. But restaurant owners have to make sure that the food served to their customers must correspond to what they show in their apps and vice versa.
Similarly, restaurant owners can display their places by providing 3D tours and alluring interior photos. Apart from that, the thoughtful restaurant mobile app design contributes to establishing the visual communication between customers and restaurant owners. It makes both the restaurant and an app distinctive and creates brand awareness. By adding social sharing option in the app, restaurant owners can extend their brand awareness to their users’ followers and friends on various social platforms such as Facebook, Instagram, and Twitter. Restaurants can also encourage users to share more information about restaurants by rewarding them with loyalty points.
4. Retain Users More Effectively
There are a variety of approaches that restaurant app developers can adapt to retain users. Among such features, user notification and loyalty programs are much effective. With the help of loyalty programs, discounts, and rewards, restaurant apps and table booking services can easily retain their users. It has been observed that coupons and gift cards are some things that customers easily forget, for addressing this problem,
loyalty programs are the best solution.
It doesn’t matter, whether the app belongs natively to any restaurant or it has been developed to provide discovery & booking services, businesses can always keep their users informed regarding latest deals via email or push notifications. It is very necessary to use this function wisely because if notifications are personalized and given deals are fair and regular, users will surely anticipate them. They appreciate notifications as some useful services rather than the annoying spams.
For the restaurant app developers, extending restaurant services along with the feature of food delivery became the reasonable option. Though, this feature can’t be counted in the app’s primary features, it’s still the perspective direction towards restaurant services. Furthermore, there are several restaurants which serve only food delivery to their customers by using websites or mobile apps for ordering.
In a very short interval of time, online food delivery system and restaurant mobile apps got the better image in the food industry. Restaurant owners must give them a try for enhancing services and creating their brand awareness. It will be proven a good deal to their customers as well as for themselves.