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Basics of on-page and design optimization

Scott
25th Jan 2018
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What is the most important thing for a successful SEO campaign? A Strong technical foundation with all the basics properly optimized. These basics include:

• On-page SEO and design optimization

• Website structure for good user experience.

A website design optimized for both desktop and mobile is another major aspect to focus on. Content development and social media marketing are the secondary phases once core components of your marketing campaign are properly in place.

These basics actually enable you to focus on external and more advanced activities.

If your website is not generating enough leads and conversions, better hire local search engine optimization India for analysis. But you also need to be aware of the elements that must be properly in place.

Essential On-Page Optimization Elements

On-page optimization mainly refers to the technical and structural aspects of your website, so you can easily get carried away after seeing no immediate results. But, if you know which factor can impact where you will be able to focus and strive for best results. Here are some tips you can follow:

• Content Updates:

One of the simplest ways to accomplish this is via a regularly updated blog. Updating daily would be ideal, but you should create a schedule and stick to it.

• Title tags

There are two reasons why title tags are so important.

1. Title tags help you get ranked for appropriate content, given that they’re on message and include your core concepts.

2. There must be a clear call to action to get searchers to click and read more.

• Heading tags

Each page should have an H1 tag that includes your keyword. H2 tags should also have keywords (if possible). Keyword usage should be natural.

• Alt tags

There are three main reasons why Alt Tags are important for technical SEO

1. They help determine what your images are for,

2. Alt tags are used to help visually impaired users navigate websites.

3. They give your site a chance to rank in Google Image Search.

• Google authorship integration

When Google pulled the plug of Authorship, it led to some concerns. Anyhow, Casey Markee thinks that “Author Rank” still has significance, even after the demise of Google Authorship. The reason is, still today, search engine continuously serves content from high-quality authors and qualified experts.

• Local marketing elements

If your business has a geographic component, your on-page elements are critical. These include local maps, contact details, and integration with data sources such as FourSquare.

Essential Elements of Improved User Experience

Answer a simple question: How easily a user can find what he was searching for your site?

You may find it hard to address as there are different factors to consider, such as artistic vision, SEO concerns, and user experience. These things may conflict at times. The simple approach can be to increase your focus on brand and professional design. This gives a message that you’re in for significant returns on website design.

There are a number of areas that you should focus on:

• Advertising should be minimal or unobtrusive

Advertising can potentially hurt visitor experience. Your site needs advertising or monetization, but it should deliver value first and then advertising. Same goes for your design and content. It needs to balance both, ads and content.

• Website must be clean and easy-to-navigate

A clean and easy to navigate website helps users to complete their objectives quickly, which is the primary goal of SEO. This is particularly true in the case of manual reviews when a cluttered or unprofessional design can cause your site to lose rankings.

• Mouse-over Technique

If your website is image driven and has an impressive design, it can make you think you may have to compromise on SEO optimization. But, if you follow techniques, such as the mouse-over, you will be able to blend graphics usage with alt text. So when someone puts the cursor over images, alt text appears to give information. These facts are indexed by search engines and this technique allows you to show CTAs or details about the product.

• Responsive design

You need to make sure your website answers these questions:

1. Does your website look great on tablets and smartphones?

2. Is it optimized for the wide range of mobile devices?

Now Google has made it clear it will prefer mobile responsive sites on search pages, meaning mobile performance is now a ranking factor.

Conclusion

It’s not less than a challenge to manage your website’s design from SEO as well as branding perspective. But if you invest in these elements, your site will be prepared for success in future. 

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