EDITIONS

Keys to a successful educational campaign: beginner to an expert!

“Think before you start for nothing is impossible!”

Michelle Johnson
13th May 2018
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With such immense numbers of campaigns existing online, starting a unique one and that too an educational campaign can prove a bit daunting!

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However, it is not as impossible as you think! For in the following write up you will get to know how you can effectively implement an educational campaign!

A little intro first

An educational campaign aims to connect people and raise awareness among them about the need for imparting knowledge and teaching. The primary motive is to make individuals come on board and support the cause with respect and due diligence. The more people the campaign connects with, the more cognizance’s it will spread, and then only the campaign will be deemed successful.

But, before doing that, there are a few steps to follow.

The initial process for starting the campaign is what matters the most. For if you do not know the first step then the entire road seems lost! Doesn’t it?

To ensure that the campaign possesses effectiveness and has ground that can make people support it, there are few steps that should be followed.

1. Define your goal

The first and foremost step of your educational campaign will be to define a realistic goal. Begin with stating a simplistic and clear message that will go hand in hand with your mission.

Framing a goal that is possible in the real world and which people would find plausible will be your primary aim.

2. Research

Researching and analyzing about you campaign will be the next step in your journey. Find answers to questions like:

• Is the issue a valid cause to raise voice for?

• Has the cause of your campaign been addressed in the media?

• Does the cause of the campaign have backings of any surveys or studies?

Getting the above-mentioned facts together will provide your campaign with more ground. Moreover, you can also gather testimonials from several individuals whether influential or not.

Most importantly, frame a valid argument for your educational campaign.

Once you take the next step, people will start asking several questions and you need to be prepared for every one of them.

3. Finding the target audience

The third step to start your educational campaign will be to find the target audience.

How should I do that?

You have to find the right demography which you campaign speaks for, and to find that you need to answer some questions like:

What is the age of my audience?

Where does my target audience live?

What gender does this audience have?

What community do they belong to?

Does this audience belong to a minority group?

Answering these questions ensures that you find the right audience. Once you know your audience, you will need to contact and converse with them; finding out where they reside or usually hang out can help you in this case.

What if I don’t find a target location?

If you run aground finding the location to connect with these people, the internet can come to your rescue. Social media have the power to get you the right kind of people you want to make a difference in your cause. Keep posting and sharing so that your voice is reached via the social media sites!

Moreover, you can also visit educational institutes like colleges and schools to not only bring individuals on board, but also to spread awareness amongst others as well.

4. Spreading awareness

Other than visiting public places, there are several ways in which you can spread awareness for your educational campaigns like -

Petitions

Petitions are the newest trend in which one can attract attention of others. Numerous websites can help you in this regard.

Starting an online petition and asking people to vote can prove immensely helpful for your campaign. The aim of petitions is to get signatures from individuals that think alike with you. The more signatures it gains, the more it will spread.

Moreover, you can also make a petition in you workplace and gather signatures. This will further raise awareness amongst your colleagues and employers as well.

[Note: If your campaign has attained new heights of awareness, you can also file a petition with your government. Some governments allow citizens to do that and you can take advantage of this.]

Open Letters

Open letters are also another way of collecting signatures. Writing a letter framing all your motive and modus operandi of your campaign can help you in getting the support of others. In addition, you can even keep the letter anonymous and only make it public after you have reached your goal.

Reaching out to communities

Mobilizing you team to connect with the public and knowing about their requirements and stories can also form a part of your strategy to raise awareness. Individuals who share common ideals with your educational campaign can provide supportive insights and help you to spread your cause.

Organizing events

Organizing events and demonstrating the cause of your campaign is one of the peerless ways to raise awareness. These events can include influential people, artists, sports personnel, etc. These individuals can make your event more successful and thereby contribute to the raising awareness of your campaign.

Some extra ways to enhance your educational campaign effectiveness!

A. Bumper stickers –

Numerous campaigns give out bumper stickers in their events and community organizations. When stuck on cars, these stickers can contribute even a little bit to raising awareness.

B. Apparel –

Similar to bumper stickers, apparel and clothing can also work in the same way. However, t-shirts, sweatshirts, jackets, and others can have more impact that than bumper-stickers.

Promoting your campaign through handbills and leaflets can also contribute significantly to its awareness.

5. Analytics

The last and final step of your educational campaign – check your analytics.

Analytics will help you determine how your educational campaign is growing and whether it is reaching your cause. It will also help you adjust or change tactics for the future.

Keeping a regular check on your analytics will make sure your campaign does not run aground.

Following these above-mentioned 5 steps can ensure that you start a successful educational campaign. Also, reaching out to celebrities and influential people to make them active supporters for your initiative also eases the process. So, this time when you decide to set up an educational campaign make sure you have your way forward planned out! 

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