Content marketing has been a subject to constant evolution in the past few years and as the time progresses there have been some tremendous breakthroughs and innovative transformations in the field.
“Content Marketing is all the Marketing that’s left.” ~ Seth Godin
The sole motive behind content marketing is to bring out quality materials for the target audience whilst being in sync with the relevance and knowledge about the need of the hour. The world of digital marketing has experienced a paradigm shift like never before and alongside the changing technologies and an increasingly demanding customer base it has become imperative to stay on the toes when talking about content.
Content marketing now requires a focussed approach and savvy marketers who can have real time insights about various subjective situations, and bring out a speedy change with the ongoing trends in the market.
We have entered 2017 and the question now is 'How does content marketing work from here?' With the ever increasing competition and brilliant marketers in the field, there are endless opportunities and in the following lines we will discuss a few trends that will pave way to make optimum use of these opportunities.
Evolving content strategies to a new level:
High quality content is the foundation for a successful digital marketing campaign and serves as a growth driver whilst delivering unmatched value to generate increased revenue, and boost the level of customer engagement.
“What really decides consumers to buy or not to buy is the content of your advertising not its form.” ~ David Ogilvy
Organizations today need to device and implement a strategic approach in this regard to make optimal use of this marketing tool and incorporate it into their business model. The organizational goals and objectives can be achieved with ease once the integration into the marketing mix is complete.
For this to work they need to focus on acquiring the biggest resource, i.e. a team of content creators lead by skilled editors and leaders to work on myriad of marketing campaigns to generate more leads.
Data management as a tool for business growth:
The task of delivering the right content at the right time can be quite daunting for the marketing team. With an increasing customer case operating mobile devices and spending more time on various online mediums and social networks, the availability of abundant data can influence the customers.
“Market like the year you are in.” ~ Gary Vaynerchuk, CEO and Co-Founder of Vayner Media
In order to leave a mark and have the best impact the marketers must gather data regularly and try to work on real time statistics based on the valuable insights received during interpretation. Having a streamlined data management team on board will yield better marketing campaigns and give you an edge over the competition.
Data analytics along with new and improved practices are a key to create unbeatable content which then gives the customers exactly what they want during the buying process.
Creating interactive experiences using video content:
It has been proven long time ago that the human brain remembers and recognizes experiences which they see and hear in person as compared to the ones they simply read about. No doubt the current marketing scenario is a boon for Vloggers (Video Bloggers) all around the world.
“Advertising in the final analysis should be news. If it is not news, it is worthless.” ~ Adolph Ochs, former owner of The New York Times
With the present day mobile technology, the dream of creating audio visual experiences is now a reality and interactive video content has had a major impact, often becoming the centre of attraction for audiences of targeted demographics. Customers today want something that stands out and has the ability to connect with them.
All these purposes are well served with the interactive video content. Social platforms like Facebook have introduced features like Facebook live which draws in the customers in huge numbers as they get immersed in the experience completely. We are yet to explore more in this form of content marketing and with innovation, we can take the interactive experiences to a new level whilst understanding what the customers really want.
Device a proactive approach NOW!
Content marketing will be a subject to new technological innovations as the trends evolve throughout the remainder of 2017. It is up to the digital marketers and how proactively they approach these changes to create a huge impact in the digital medium we affectionately call the internet.
Want to share any other trends that will affect content marketing this year? Please let us know about them in the comments below!