The moment I say, Mother Teresa, an image of a kind old wrinkle-faced lady wearing a white sari with a blue border around the head appears in your mind. You can relate to this image by what you know about her – and can easily recall facts like she is a noble laureate and her charity work. Similarly, a brand should also have a personal touch. The moment I say Coca-Cola you can imagine a red and white logo, a fizz drink with cola flavor. Similarly, all brands need to have a unique visual image and a logo associated with it so that consumers can relate. There are numerous graphic design and logo design companies in which create unique and distinct logos for brands since it is a crucial step for personal branding. Personal branding helps in creating customer loyalty, an improved image of the brand, increased trust in the brand and a relatable identity.
Branding is essential for both products and services. If consumers don’t know you, they will not come to you. If they don’t remember you, they will go somewhere else. It is essential to ensure that the brand owner has information regarding your company and positive interactions help in word of mouth advertising methods.
A good logo can communicate the entire story about the brand. The idea is to have consumers easily remember your brand and be able to relate to it. Also, it brings a sense of connection and hence logos are placed on billboards, company stationary and letterheads. This helps in grabbing eyeballs and the visual impression has a positive impact on the brand.
Social media is the key to spreading awareness. Most people today spend a lot of time on social media and promoting your brand in social media helps in gaining potential customers and also gives great visibility to the brand. Most people use Facebook these days and other social media platforms such as Instagram and Whatsapp are starting business plans. LinkedIn, Twitter and Tumblr are other social media channels. Sites like Quora and Reddit which encourage discussions can also be used to promote brands.
Earned media has a huge opportunity in the current market scenario. People look for reviews and trusted and tried sources of information. A reassurance about the brand from someone always helps in earning a few extra dollars. A happy customer can go a long way in bringing in more moolah, and more so if this message can be conveyed far and wide.
The strategy behind the marketing plan is that the brand should gain enough footage from the target audience. This can be obtained by paid media strategy so that the leads are converted very easily. The audience has to see your brand and know all about your brand.