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Profitable digital marketing strategies for startups

The evolution in marketing has occurred in past 2 years. This has majorly happened because of digital marketing. Startups are fueled by sales. More and more startups are adopting digital marketing strategies to increase sales and enhance growth. This article looks at some of the most effective digital marketing strategies for startups.

Friday August 11, 2017,

4 min Read

Digital marketing has changed the perception of marketing entirely. It helps the company position their brand effectively. This proves very helpful for startups. They can carve their own niche by adopting digital marketing strategies. Let’s look at some of the most profitable strategies that can enhance growth of your startup.

1. Search Engine Optimization

Your company’s website creates your brand identity. It is also crucial to generate sales. However, the problem is there are tons of websites out there of various companies belonging to your industry. It is therefore, more important for your website to come on top when your audience searches for relevant keywords. This is where SEO becomes an important digital marketing strategy.

SEO not only helps bring traffic to your website, but also builds trust amongst the customers. How? If your website ranks high when your customers search for relevant keywords, it leaves an impression that yours is a reputable company.

2. E-mail Marketing

E-mail marketing is here to stay! It is one form of digital marketing that is considered to be delivering high ROI to marketers. A recent survey conducted by Data Marketing Association (DMA) and Demand Metric found that the median ROI delivered by e-mail marketing was 122%, four times higher than the other marketing channels. This survey was conducted in June 2016.

That is a heavy ROI, isn’t it? Additionally, e-mail marketing is also very cost-effective. Mentioned below are a few tips on how to get started with e-mail marketing:

• Catchy - A lot depends on your subject line. So, make it catchy and engaging

• Let jargons be - Use simple language that persuades

• Use bullets – Bit helps break clutter and makes the text easier to read

• Tell the customer what is good for them, rather than the benefits of your product

• Lastly, optimize e-mails for mobile devices as more and more people access mails through their phones

3. Pay Per Click Marketing

A form of digital marketing and advertising with which the search engine brings customers to your website. It is considered to be a perfect tool to generate sales leads.

Following are a few practical advantages of PPC ads for startups:

• Maximum control over expenditure

• High ROI- only pay when an interested person clicks on your ad

• Instant results- no need to wait for outcomes

• Reaches the right target audience, at the right time with the right ad

• Analyze the campaign – get insights and data

4. Social Media Marketing

One of the most used forms of digital marketing is social media marketing. It helps create a distinguished image of your brand. Every brand these days has a social media presence. However, it is very important for brands to use it in an appropriate proportion. Mentioned below are a few benefits offered by social media marketing:

• Helps establish brand identity

• Helps increase traffic as well as exposure

• Helps generate leads and improves search ranking

• Develops loyal customers over a long period of time

5. Digital Media Buying

Digital media buying consists of buying ad space for different spaces such as Google search, Facebook ads, and display ads. It is essential to buy relevant as well as reputable advertorial spaces. It of course comes at a price, but proves to be effective in the long run.

6. Remarketing

Remarketing is a wonderful digital marketing strategy to advertise to people who have visited your website in the past. It helps re-engage your customers and builds trust amongst customers. It also ensures that people who visited your site get to see your ads over the web.

7. Online PR

It is a form of digital marketing that helps you tell your brand story in an amazing way. PR agencies help organizations to send their stories to relevant media houses or bloggers. The essential requirement for effective PR is a great storyline.

If you’re a startup and looking for digital marketing strategies to start with, these are the best ones for you! Adapt these impactful digital marketing strategies and help your startup prosper. 

Ecumen is a specialist digital marketing agency. We help you create a powerful and engaging online presence. Our digital marketing services consist of SEO, social media marketing, email marketing and affiliate marketing.