EDITIONS

Criticality of emotional intelligence for business success

Vineet Arya
22nd Mar 2018
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Starting a business is very tough and time-consuming and most entrepreneurs would vouch for the fact that it is both physically and psychologically draining experience. Only the most motivated, goal-oriented and passionate people can succeed in their ventures and dare we say most successful entrepreneurs have a high level of Emotional Intelligence/ Quotient (EI/EQ).

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But what is the relation between business success and EI? Does a person with higher Intelligent Quotient (IQ) but lower EQ stand a better chance at succeeding in business or will a person with a higher EQ more often than not score over a person with higher IQ but lower EQ.

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According to Travis Bradberry, co-founder of TalentSmart and author of bestselling book "Emotional Intelligence 2.0"; there is a direct co-relation between EI and success in the workplace. In his research, Bradberry found high emotional intelligence among 90 per cent of top performers, but in only 20 percent of bottom performers.

According to Bradberry EI is composed of four core skills under two primary competencies

Personal Competence: Self-awareness and self-management skills. It focuses on your ability to be aware of your emotions and manage your own behaviour and tendencies.

• Self Awareness: Recognising your emotions as they build.

• Self Management: Using awareness of your emotions to control your behaviour.

Social competence: Social awareness and relationship management skills. It is your ability to understand other people’s moods, behaviour and motives in order to respond effectively and improve the quality of your relationships.

• Social Awareness: Perceiving others' emotions.

• Relationship Management: Using awareness of others' emotions to manage interactions.

Emotional intelligence means to be sensitive and aware of other people's emotions and having the ability to intuitively facilitate improved performance based on this knowledge. It can help you identify when your team members are burnt out, frustrated or have feelings that could impact their work. It also helps to keep your own emotions in check. EI gives you the most balanced perspective about your course of action thereby leading to higher productivity and better interaction with all the stakeholders. After all, the ability to successfully interact with others is one of the essential factors for the long-term success of your company. Leaders must be able to communicate effectively and step out of their own emotional comfort zone so as to collaborate with others to take their companies on the path of success.

Emotional intelligence can be acquired and improved with practice

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The best part about emotional intelligence is that people with low emotional intelligence need not despair. Emotional intelligence can be acquired and improved with practice. Improved EI also leads to better mental health. So EI not only influences your business results, but also impacts your happiness. In the book Making Sense of Emotional Intelligence, Professors Malcolm Higgs and Victor Dulewicz who researched on EI say, “Investing in EI training improved individuals,’ EI by 18 percent…. Conservative estimates suggest that [this] would lead to a 150 percent increase in pre-tax profits.”

Business owners must keep in mind that their employees are people, who have their own lives, priorities and emotions which drive their thinking and actions.

After all, as an entrepreneur and a business leader you are not responsible just for yourself but are directly responsible for the success of your companies which can only be achieved by driving your employees with empathy and by understanding that your employees are humans first and workers second. No wonder Statistics from Harvard, Stanford, and Carnegie Foundation show that 85–87% of our success is due to emotional intelligence soft skills, and personal skills.

Contibuted by Vineet Arya

Outsourced CMO

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Vineet Arya
Vineet Arya has over 23+ years of experience in communications, brand building and 360 degrees marketing. He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing. After almost 19 years of stint in the corporate world and helping MNCs grow, Vineet decided to quit his full-time job to help budding start-ups in managing their marketing functions. He has utilized his vast experience in marketing to help start-ups scale faster with limited resources; and grow with the right set of Go-To Market strategies. He is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual CMO and offer plug n play marketing planning, support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystem by optimizing the marketing budgets in the shortest span of time and scale up faster. With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. Besides his profession he is a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs . Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network. Mentor at IvyNext.com

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Authors
Vineet Arya
Vineet Arya has over 23+ years of experience in communications, brand building and 360 degrees marketing. He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing. After almost 19 years of stint in the corporate world and helping MNCs grow, Vineet decided to quit his full-time job to help budding start-ups in managing their marketing functions. He has utilized his vast experience in marketing to help start-ups scale faster with limited resources; and grow with the right set of Go-To Market strategies. He is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual CMO and offer plug n play marketing planning, support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystem by optimizing the marketing budgets in the shortest span of time and scale up faster. With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. Besides his profession he is a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs . Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network. Mentor at IvyNext.com

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