It offers user friendly and advanced features to make it familiar and intuitive to the customers. It is very important to choose the best platform if you have an online business which will match most of the business needs like flexibility to have rich consumer experiences through personalization and segmentation based on the consumer demographics.
* Simplicity- It is easy to use platform which focuses on simplicity. One should not be a genius to navigate the Magento backend platform.
* SEO Edge- It gives full control over URL’s and also URL rewrites. You can also manage the metadata for categories and products separately. It can improve the search engine rank.
* Flexibility- The flexibility of Magento will provide a suitable solution depending on the size of business, budget and requirements.
* Manage categories and products with ease- To publish products, categories, page content is not simple. You can manage the products easily. You will not need any coding experts to manage/delete/edit/add your online products.
* Product browsing- To search for a product on Magento is a smooth and simple process. You can also view many images per product, up-sell ad cross-sell, and image zooming capability.
* Mobile-friendly- Magento mobile provides responsive design and experience for the consumers’ who are constantly using its mobile devices and Smartphones to make some purchases.
* Search engine optimized-You can combine the design with SEO service for optimised search engine results. Just concentrate what you are best at and let the professional Magento website designers and developers help you with the next web design project.
* Internationalisation- It makes it much easier with Magento as it handles any currency with multiple language support and automatic daily exchange rate updates.