How to Use Social Media to Grow your Business in 2017?
Global Digital Data says that around 3.773 Billion people use internet out of the total world population of 7.476 billion.And around 2.789 Billion people use Social Media out of the 3.776 Billion internet Users, which is 73.78% of total internet users in the world.
Use Social Media and Grow your Business!
Instantly get more customers!
Instantly get more Business Leads!
Wow! Is it true?
Yeah it is!!!
In this article you will find answers to the following questions
Why Social Media is so important for your Business?
How to identify the right Social Media Platform for your niche?
What to do on Social Media to Get More Business?
1.) Why social Media is so important for your Business?
Global Digital Data says that around 3.773 Billion people use internet out of the total world population of 7.476 billion.
And around 2.789 Billion people use Social Media out of the 3.776 Billion internet Users, which is 73.78% of total internet users in the world.
Do you want to leave this huge market?
Don’t you want to acquire your share out of it?
A report Published in April 2017 says that in India, out of 1335 million total populations, around 191 million people actively use Social Media. It means around 14% of Indian population uses social media actively.
This is the market potential available on internet that can give you more and more business as it is growing day by day. All big size companies are already grabbing their customers from internet and making huge money.
Why shouldn’t you do so?
2.) How to identify the Perfect Platform for your niche?
Social Media Platform is identified based on the type of Products/Services offered and the age of the potential users.
Depending upon what kind of Business you are into, your past experience, and Market Data, we can easily identify that which Platform you should use.
If you are running an HR Consultancy for Mid level Employees then you know that you are most likely to find your potential customers on LinkedIn and Twitter with age range of 30-40. The target set of people are mature enough and experienced in the field, and are able to understand well what they are going to deal with.Right?
On the other hand
If you want to sell funky t-shirts and shoes then your targeted audience in India should be the people between the age of 16-30 and majority of these people are actively available on Facebook and Instagram.
So the platform you should use primarily to promote and market your Products/Services varies from Business to Business and brand to brand.
3.) What to do on Social Media to Get More Business?
Now you know that which social media platform is good for your business.
What exactly should you do?
We will tell you, what are the Activities you can perform on social media to get more business?
There are two types of promotions available on Social Media.
Organic promotions can be fruitful but takes a lot of time. It takes a lot of efforts and time and you do not have any control over your reach to audience. If you want instant results you should use the paid promotions which give you control over your reach to audience.
In organic promotions you have limitations such as sharing and approaching people because you can only post and share your content or links to:
Whereas, in paid promotions you can reach to people of specific interest, Job titles, demographics, Age, and Location. It gives you better control over your reach to people and you can even generate business through it according to your marketing objectives such as:
Traffic to your Website (Landing Page)
Product Catalog Sales
Almost all marketing objectives are same at all the social media platforms and you can use them to grow your business.
Using the huge potential of Social Media Platforms (in terms of the available market) to sell your Product/Services is the easiest way and far better than traditional Offline Marketing. Many well established Companies and social media marketing companies are recognizing the strength of the Social Media Marketing and a huge part of their revenue is getting generated through Social
I am one of the Co-Founders of IODED - Institute of Digital Education and Development, Founder of All- AdWords – Digital Marketing Company, Digital Marketing Consultant, Speaker, and a Trainer.
I Consult Startups in terms of their Digital Growth. I deliver comprehensive and creative Digital Marketing Solutions to Businesses and Startups.