ColourPop! Remember the way this makeup brand took off his first flight on internet and has emerged out to be the most mysterious yet popular brand on internet? They could reach out to the middlemen with their super cheap lipstick game and came up with insanely beautiful trends in the beauty world.
Okay, so what different did ColourPop actually do to popularize itself as a brand? Clearly, ColourPop understood the power of social media. They started with an online store, created customers online and thus became popular online. But again the question comes- Many brands use internet for advertising and marketing, so what was different with ColourPop?
ColourPop could stand out distinctly because they played the influencer marketing trick very well. They knew that beauty and makeup lovers out there looked onto Instagram and YouTube beauty gurus for trends and brands.
They took advantage of this and could manage to get some celebrity endorsements. Remember Jessica Chastain wearing ColourPop to the Oscars? Along with this, they collaborated with insane influencers like Ellarie, Karreuche Tran, Hello Kitty which gave a huge blow to their popularity.
The whole point of sharing this story is to make you realize the importance of influencer marketing for your business. Gone are the days when traditional advertisements could create a magic. Today, influencer marketing is the new trend in the marketing world which lets you reach out to potential customers through an influencer. Influencer marketing is about finding out the right influencer for your brand who would speak your ideas to your customers in his own language.
If you are still unclear about the idea of influence marketing and its relevance for your business then continue to read this article to find the miracles influencer marketing can do for your business.
Traditional ads and paid campaigns sound too artificial to your customers. Even if you fetch few customers out of that, you won’t be able to retain them for long. On the other hand, influencer marketing is a flawless way of customer acquisition and retention. As already quoted about ColourPop, the brand was endorsed by some of the popular influencers which led to the brand’s success.
So, if you want to create a deep impact over customer’s mind and win over hearts then influencer marketing is the key for you. The idea is simple. When an influencer who is already loved and accepted by masses talks about something, it is likely to be trusted by his fans. Is it? The customers will genuinely trust your brand and this will help you win over their loyalty.
You must be well aware of the efforts involved in search engine optimization, social media, digital marketing, and advertisements. Influencer marketing combines all the forms of marketing in an effective manner and ensures the purpose is fulfilled genuinely. In fact, influencer marketing has the power to beat the current marketing trends and pitfalls and lead to overnight success of a business.
Also, it eliminates the need of paid advertisements and standard ads on the internet. More than 47% users have installed tools like adblock to keep away unnecessary ads from interrupting their work. With influencer marketing, you don’t have to worry whether or not your ad has reached the right customer.
Another amazing benefit influencer marketing can bring to your business is high return on investment. It is easy to reach out to influencers through marketing companies at low rates. So, you don’t have to invest a huge sum to reach out to a right influencer. But you can definitely expect a huge return on the investment. This is because influencer marketing is effective and long-lasting for your business. It helps you generate relevant leads in a specific niche and build a market for your business.
ColourPop isn’t the only company which has emerged as a brand due to influencer marketing. There are many others in the row as well. Thus, if you really want to experience the best of your business and internet then don’t hesitate to find an influencer for your business.
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